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Wisconsin Jewelers Run “Family Business with Soul”

“What you see is what you get,” they say.

Published

2 years ago

February 20, 2023

INSTORE Staff Instore February 2023 Issue

Wisconsin Jewelers Run “Family Business with Soul”

Andy and Jenn Koehn are the modern-day Koehn & Koehn of their business, which was founded by Andy’s grandfather sometime in the 1930s. “We aren’t exactly sure when we were founded,” Andy says. “The Koehns aren’t so into numbers. Ha!” Jenn is responsible for back of the house, and Andy is up front working in sales, training and as a greeter. They call their enterprise a “family business with soul” and infuse it with all the authenticity, personality and humor at their disposal.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”