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WJA Announces 2021 ‘March Is Me’ Month Campaign

The campaign is aligned with International Women’s Day.




(PRESS RELEASE) The Women’s Jewelry Association will once again encourage women to buy jewelry for themselves in Spring 2021, with its second annual “March is Me Month” promotional initiative. The campaign is specifically aligned with International Women’s Day on March 8, 2021, which celebrates women around the world. “March is Me Month,” however, will play out through the entire month of March.

Marketing assets, which are available for spring planning starting in December 2020, will allow participants to advertise, use email and social media, and incorporate website and in-case signage to align with the national campaign. The association invites retailers, designers, suppliers, manufacturers, and trade associations to share its messaging.

The March is Me Month initiative was developed by the WJA Women’s Executive Leadership Forum, a group of high-level female executives in the jewelry, gem, and watch industries. The group has been working to build partnerships across the industry, as it prepares for the future of jewelry retail and the increased purchasing power of the female consumer.

“Our campaign is all about women giving themselves permission to purchase jewelry for themselves – they deserve it!” says WJA President Jacqueline Cassaway.

For 2021, WJA is offering March is Me Month assets to all its members – not just corporate members. “We had so many requests from the general membership to use the marketing assets during our first year, as they recognized the value of the campaign,” says WJA Executive Director Jennifer Markas. “As a result, all materials are available this year to individual members for a minimal fee.” WJA corporate members will once again receive the assets free of charge as a benefit of corporate membership.

All participants will have the flexibility to promote and sell their own products as part of the campaign. WJA encourages users to utilize the branding, taglines, and logos developed for the campaign by Richline Group, a wholly owned subsidiary of Berkshire Hathaway. The campaign’s hashtags include #MarchIsMeMonth #CelebrateYou, #LiveBeautifully, and #WomensJewelryAssociation.


To access and download the materials, WJA members can click here. To join WJA and gain access to the materials, click here.

Questions about how to join the “March is Me Month” campaign or the Women’s Jewelry Association can be directed to Membership Coordinator Rachel Jurisz at [email protected].



Thinking of Retirement? This Jeweler Went for the Company That Shares His Values

Richard Frank of Goldstein’s Jewelry in Mobile, Ala., had worked in his family’s store since he was 13-years old. As its owner, he was proud to be at the helm of Mobile’s oldest jewelry store, an AGS, IJO and RJO member business. But there comes a time in every jeweler’s life when a decision must be made regarding the future. And for Frank, that meant turning the store over to new owners. He chose Wilkerson to handle the sale, a decision, he says, made a long time ago. “Their reputation is such that all the things we value are what they value,” he says. And the results surpassed Frank’s own expectations. Would he recommend Wilkerson for other jewelers who are considering a going-out-of-business or retirement sale? “If you’re contemplating a sale to maximize the return on your business, there is no one else in the industry that I could even think of recommending.”

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