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Sales Truths: Words Can Turn Off Customers

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WHY IT'S TRUE 
A customer says, “I think my watch needs a new battery; can you fix it?” Your answer: “No problem.” Not only do we hear these two words every day, we say them every day. If the words “no problem” are so negative, why do we use them?  
 
 
 
PLAN OF ACTION 
Instead, respond by saying, “It would be my pleasure, sir; and while I'm at it why don't we clean your watch for you?” The words “my pleasure” are a sign of genuine interest. Offering an add-on service gives the customer an unexpected benefit … free! Who knows, they just might be willing to look at something in the jewelry case while they are waiting.

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Dave Richardson

Sales Truths: Words Can Turn Off Customers

mm

Published

on

WHY IT'S TRUE 
A customer says, “I think my watch needs a new battery; can you fix it?” Your answer: “No problem.” Not only do we hear these two words every day, we say them every day. If the words “no problem” are so negative, why do we use them?  
 
 
 
PLAN OF ACTION 
Instead, respond by saying, “It would be my pleasure, sir; and while I'm at it why don't we clean your watch for you?” The words “my pleasure” are a sign of genuine interest. Offering an add-on service gives the customer an unexpected benefit … free! Who knows, they just might be willing to look at something in the jewelry case while they are waiting.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular