Connect with us

Sales Truths: Words Can Turn Off Customers

mm

Published

on

WHY IT'S TRUE 
A customer says, “I think my watch needs a new battery; can you fix it?” Your answer: “No problem.” Not only do we hear these two words every day, we say them every day. If the words “no problem” are so negative, why do we use them?  
 
 
 
PLAN OF ACTION 
Instead, respond by saying, “It would be my pleasure, sir; and while I'm at it why don't we clean your watch for you?” The words “my pleasure” are a sign of genuine interest. Offering an add-on service gives the customer an unexpected benefit … free! Who knows, they just might be willing to look at something in the jewelry case while they are waiting.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

Dave Richardson

Sales Truths: Words Can Turn Off Customers

mm

Published

on

WHY IT'S TRUE 
A customer says, “I think my watch needs a new battery; can you fix it?” Your answer: “No problem.” Not only do we hear these two words every day, we say them every day. If the words “no problem” are so negative, why do we use them?  
 
 
 
PLAN OF ACTION 
Instead, respond by saying, “It would be my pleasure, sir; and while I'm at it why don't we clean your watch for you?” The words “my pleasure” are a sign of genuine interest. Offering an add-on service gives the customer an unexpected benefit … free! Who knows, they just might be willing to look at something in the jewelry case while they are waiting.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular