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Sales Truths: Words Can Turn Off Customers

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WHY IT'S TRUE 
A customer says, “I think my watch needs a new battery; can you fix it?” Your answer: “No problem.” Not only do we hear these two words every day, we say them every day. If the words “no problem” are so negative, why do we use them?  
 
 
 
PLAN OF ACTION 
Instead, respond by saying, “It would be my pleasure, sir; and while I'm at it why don't we clean your watch for you?” The words “my pleasure” are a sign of genuine interest. Offering an add-on service gives the customer an unexpected benefit … free! Who knows, they just might be willing to look at something in the jewelry case while they are waiting.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths: Words Can Turn Off Customers

mm

Published

on

WHY IT'S TRUE 
A customer says, “I think my watch needs a new battery; can you fix it?” Your answer: “No problem.” Not only do we hear these two words every day, we say them every day. If the words “no problem” are so negative, why do we use them?  
 
 
 
PLAN OF ACTION 
Instead, respond by saying, “It would be my pleasure, sir; and while I'm at it why don't we clean your watch for you?” The words “my pleasure” are a sign of genuine interest. Offering an add-on service gives the customer an unexpected benefit … free! Who knows, they just might be willing to look at something in the jewelry case while they are waiting.

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

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