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Sales Truths: Words Can Turn Off Customers

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WHY IT'S TRUE 
A customer says, “I think my watch needs a new battery; can you fix it?” Your answer: “No problem.” Not only do we hear these two words every day, we say them every day. If the words “no problem” are so negative, why do we use them?  
 
 
 
PLAN OF ACTION 
Instead, respond by saying, “It would be my pleasure, sir; and while I'm at it why don't we clean your watch for you?” The words “my pleasure” are a sign of genuine interest. Offering an add-on service gives the customer an unexpected benefit … free! Who knows, they just might be willing to look at something in the jewelry case while they are waiting.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Dave Richardson

Sales Truths: Words Can Turn Off Customers

mm

Published

on

WHY IT'S TRUE 
A customer says, “I think my watch needs a new battery; can you fix it?” Your answer: “No problem.” Not only do we hear these two words every day, we say them every day. If the words “no problem” are so negative, why do we use them?  
 
 
 
PLAN OF ACTION 
Instead, respond by saying, “It would be my pleasure, sir; and while I'm at it why don't we clean your watch for you?” The words “my pleasure” are a sign of genuine interest. Offering an add-on service gives the customer an unexpected benefit … free! Who knows, they just might be willing to look at something in the jewelry case while they are waiting.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular