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David Squires

Work Strong

Going the extra mile now will make your store even better when the recovery comes.

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SINCE THE ECONOMY went south, instore has continually given the same instructions: Don’t worry about the economy. Keep moving forward. Keep getting better.

Now that things are maybe, possibly, finally beginning to improve, we want to reiterate the same advice one more time. Don’t forget to keep doing the extra work that will make your store stronger.

This month, our extra-credit assignment is for you to take advantage of new technology. There are so many technologies out there that are now easier to use than ever, and that with a reasonably small investment of time can significantly help your store. Pick one of the below and make it your special personal project for the next month, something you work in between other projects or when you have a day off.

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  • Learn to edit video and create a fun store tour or instant video promotions.
  • Learn to record and manipulate audio to create a store podcast or radio commercial.
  • Practice social networking with Facebook, LinkedIn and MySpace.
  • Learn to operate your website’s back-end so you can upload a new picture to the front page of your website.
  • Learn light HTML editing — just enough so you could make an immediate correction on your website if you had to.
  • Learn how to create  a wiki, then build an internal one for your store so you can accumulate information on operations, policies and "secret" sales techniques.
  • Learn to shop diamond suppliers online.

My guess is that you’ll really enjoy the challenge.

Wishing you the very best business …
David Squires
dsquires@instoremag.com

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SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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