Connect with us

David Squires

Work Strong

Going the extra mile now will make your store even better when the recovery comes.

Published

on

SINCE THE ECONOMY went south, instore has continually given the same instructions: Don’t worry about the economy. Keep moving forward. Keep getting better.

Now that things are maybe, possibly, finally beginning to improve, we want to reiterate the same advice one more time. Don’t forget to keep doing the extra work that will make your store stronger.

This month, our extra-credit assignment is for you to take advantage of new technology. There are so many technologies out there that are now easier to use than ever, and that with a reasonably small investment of time can significantly help your store. Pick one of the below and make it your special personal project for the next month, something you work in between other projects or when you have a day off.

Advertisement
  • Learn to edit video and create a fun store tour or instant video promotions.
  • Learn to record and manipulate audio to create a store podcast or radio commercial.
  • Practice social networking with Facebook, LinkedIn and MySpace.
  • Learn to operate your website’s back-end so you can upload a new picture to the front page of your website.
  • Learn light HTML editing — just enough so you could make an immediate correction on your website if you had to.
  • Learn how to create  a wiki, then build an internal one for your store so you can accumulate information on operations, policies and "secret" sales techniques.
  • Learn to shop diamond suppliers online.

My guess is that you’ll really enjoy the challenge.

Wishing you the very best business …
David Squires
[email protected]

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Is It Your Time to Enjoy Life? Wilkerson Can Get You There.

Mary and Tim Whalen, owners of Crown Jewelers in Pittsfield, Mass., wanted to enjoy life beyond their business. When they decided to retire and close shop, they asked Wilkerson to handle the sale. As long-time Wilkerson customers, Mary says she knew the company could manage all the details of the liquidation. It was also great to have “fresh eyes” on their business, says Mary, which “worked tremendously for us.” Today, the Whalens are beginning a new adventure but are quick to commend Wilkerson for helping them get there. “You have one chance to get it right,” she says about their retirement sale. “Do it right.”

Promoted Headlines

Most Popular