David Squires

Work Strong

Going the extra mile now will make your store even better when the recovery comes.

Published

14 years ago

May 2, 2009

David Squires Instore May 2009 Issue

SINCE THE ECONOMY went south, instore has continually given the same instructions: Don’t worry about the economy. Keep moving forward. Keep getting better.

Now that things are maybe, possibly, finally beginning to improve, we want to reiterate the same advice one more time. Don’t forget to keep doing the extra work that will make your store stronger.

This month, our extra-credit assignment is for you to take advantage of new technology. There are so many technologies out there that are now easier to use than ever, and that with a reasonably small investment of time can significantly help your store. Pick one of the below and make it your special personal project for the next month, something you work in between other projects or when you have a day off.

Learn to edit video and create a fun store tour or instant video promotions.
Learn to record and manipulate audio to create a store podcast or radio commercial.
Practice social networking with Facebook, LinkedIn and MySpace.
Learn to operate your website’s back-end so you can upload a new picture to the front page of your website.
Learn light HTML editing — just enough so you could make an immediate correction on your website if you had to.
Learn how to create a wiki, then build an internal one for your store so you can accumulate information on operations, policies and "secret" sales techniques.
Learn to shop diamond suppliers online.

My guess is that you’ll really enjoy the challenge.

Wishing you the very best business …
David Squires
[email protected]

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”