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David Squires

Work Strong

Going the extra mile now will make your store even better when the recovery comes.

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SINCE THE ECONOMY went south, instore has continually given the same instructions: Don’t worry about the economy. Keep moving forward. Keep getting better.

Now that things are maybe, possibly, finally beginning to improve, we want to reiterate the same advice one more time. Don’t forget to keep doing the extra work that will make your store stronger.

This month, our extra-credit assignment is for you to take advantage of new technology. There are so many technologies out there that are now easier to use than ever, and that with a reasonably small investment of time can significantly help your store. Pick one of the below and make it your special personal project for the next month, something you work in between other projects or when you have a day off.

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  • Learn to edit video and create a fun store tour or instant video promotions.
  • Learn to record and manipulate audio to create a store podcast or radio commercial.
  • Practice social networking with Facebook, LinkedIn and MySpace.
  • Learn to operate your website’s back-end so you can upload a new picture to the front page of your website.
  • Learn light HTML editing — just enough so you could make an immediate correction on your website if you had to.
  • Learn how to create  a wiki, then build an internal one for your store so you can accumulate information on operations, policies and "secret" sales techniques.
  • Learn to shop diamond suppliers online.

My guess is that you’ll really enjoy the challenge.

Wishing you the very best business …
David Squires
[email protected]

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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