Headlines

World’s Largest Jeweler Opens First US Store

It’s located within a Macy’s.

Published

8 years ago

November 22, 2016

INSTORE Staff

Chow Tai Fook, the world’s largest jewelry retailer, has opened a branded shop within a Macy’s store in Flushing, NY.

The store, consisting of about 500 square feet, opened on Nov. 12 offering a variety of jewelry.

“In particular, the 24-Karat gold jewellery products, designed and distributed by Chow Tai Fook, add unprecedented and unique product offerings at Macy’s Flushing store,” according to the company.

Hong Kong-based Chow Tai Fook operates more than 1,800 stores in China.

There’s no word yet on whether the company will open other stores in the U.S.

Earlier this month, Rapaport News asked Kent Wong, the company’s managing director, whether there were plans to expand retail operations into the U.S.

Wong replied: “No, we have Hearts on Fire there.”

Chow Tai Fook bought the U.S. brand for $150 million in 2014. Hearts on Fire opened a store in Las Vegas, NV, in 2012 and another in Philadelphia, PA, in 2013.

Chow Tai Fook said in July it planned to open a U.S. wholesale business.

See the announcement from Chow Tai Fook |

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After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.