Connect with us

Headlines

World’s Largest Jeweler Opens First US Store

It’s located within a Macy’s.

mm

Published

on

Chow Tai Fook, the world’s largest jewelry retailer, has opened a branded shop within a Macy’s store in Flushing, NY.

The store, consisting of about 500 square feet, opened on Nov. 12 offering a variety of jewelry.

“In particular, the 24-Karat gold jewellery products, designed and distributed by Chow Tai Fook, add unprecedented and unique product offerings at Macy’s Flushing store,” according to the company.

Hong Kong-based Chow Tai Fook operates more than 1,800 stores in China.

There’s no word yet on whether the company will open other stores in the U.S.

Earlier this month, Rapaport News asked Kent Wong, the company’s managing director, whether there were plans to expand retail operations into the U.S.

Advertisement

Wong replied: “No, we have Hearts on Fire there.”

Chow Tai Fook bought the U.S. brand for $150 million in 2014. Hearts on Fire opened a store in Las Vegas, NV, in 2012 and another in Philadelphia, PA, in 2013.

Chow Tai Fook said in July it planned to open a U.S. wholesale business.


See the announcement from Chow Tai Fook |

Read more at Rapaport News

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular