Connect with us

Brainstorms

Would You Ever Take a Political Stand as a Business? This German Company Did

The stance was related to immigration.

mm

Published

on

Edeka shelves empty of foreign products

THE UNITED STATES is not the only country struggling to come to terms with the inherent diversity of the modern age. Germany has also experienced several episodes of unrest related to the issue of immigration. Edeka, a supermarket chain, decided to be clear where it stood. For a month, it removed all foreign products from its shelves, replacing them with signs such as “Our selection now knows borders” and “This shelf is pretty boring without diversity.” It was a risky move. Removing products from shelves is dicey enough from competitive and revenue standpoints, let alone the risk of alienating customers with opposed political views. Still, Edeka showed it was willing to take a stand on something it felt strongly about, and it has demographics on its side. According to marketing company Enso, which publishes a World Value Index, brands that promote “meaning” do better with millennials, whose spending power has surpassed that of baby boomers. In a similarly fraught political climate in the US, would you consider doing something as bold?

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular