Connect with us


Would You Ever Take a Political Stand as a Business? This German Company Did

The stance was related to immigration.




Edeka shelves empty of foreign products

THE UNITED STATES is not the only country struggling to come to terms with the inherent diversity of the modern age. Germany has also experienced several episodes of unrest related to the issue of immigration. Edeka, a supermarket chain, decided to be clear where it stood. For a month, it removed all foreign products from its shelves, replacing them with signs such as “Our selection now knows borders” and “This shelf is pretty boring without diversity.” It was a risky move. Removing products from shelves is dicey enough from competitive and revenue standpoints, let alone the risk of alienating customers with opposed political views. Still, Edeka showed it was willing to take a stand on something it felt strongly about, and it has demographics on its side. According to marketing company Enso, which publishes a World Value Index, brands that promote “meaning” do better with millennials, whose spending power has surpassed that of baby boomers. In a similarly fraught political climate in the US, would you consider doing something as bold?

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Continue Reading


Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular