Connect with us

Woulda Coulda Shoulda: Take Your Business to The Internet

mm

Published

on

[span class=notice]Woulda Coulda Shoulda is the department where you get the chance to say to your customers what you wish you could have said when they were right there in front of you. Send your “Wouldas” to us at [email protected] [/span]

What you’d have said to customers who bothered you … if only you’d thought it fast enough.

[h3]“Please leave and take your business to the Internet.” [/h3]

To a customer who loudly announced to several customers in the store that no one should ever buy at retail and anybody can get “it” online.  “Several customers asked me how I was able to be so calm in the face of such a rude person. I replied that it was either that or I was going to shoot her.” — Anonymous

[span class=note]This story is from the June 2010 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

Columns

Woulda Coulda Shoulda: Take Your Business to The Internet

mm

Published

on

[span class=notice]Woulda Coulda Shoulda is the department where you get the chance to say to your customers what you wish you could have said when they were right there in front of you. Send your “Wouldas” to us at [email protected] [/span]

What you’d have said to customers who bothered you … if only you’d thought it fast enough.

[h3]“Please leave and take your business to the Internet.” [/h3]

To a customer who loudly announced to several customers in the store that no one should ever buy at retail and anybody can get “it” online.  “Several customers asked me how I was able to be so calm in the face of such a rude person. I replied that it was either that or I was going to shoot her.” — Anonymous

[span class=note]This story is from the June 2010 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular