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Wouldn’t You Just Love to Say This to the Customer Who Pooh-Poohs a Complicated Repair?

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Wouldn’t You Just Love to Say This to the Customer Who Pooh-Poohs a Complicated Repair?
“Well then, Mary Lou, how’s about you whip out your glue gun and fix your own diamond ring then?”

To the repair customer who said: “What do you mean you have to take it in? It’s really just a simple repair. Just stick one of those hoosies on the dinkie and it’s all set.” 

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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