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Wouldn’t You Just Love to Say This to the Customer Who Pooh-Poohs a Complicated Repair?

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Wouldn’t You Just Love to Say This to the Customer Who Pooh-Poohs a Complicated Repair?
“Well then, Mary Lou, how’s about you whip out your glue gun and fix your own diamond ring then?”

To the repair customer who said: “What do you mean you have to take it in? It’s really just a simple repair. Just stick one of those hoosies on the dinkie and it’s all set.” 

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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