SPONSORED CONTENT Wow Your Customers This Holiday Season Today’s consumers are not as interested in what you’re selling, but how you can help them find exactly what they’re looking for. Many expect their relationship with their jeweler to be more than just the value of their purchase. With the busiest time of year upon us, it’s easy to overlook what might be the most important part of the sale — the customer experience. The expectation of exceptional service is even greater for luxury retailers. It’s the experience that will get customers talking about you and coming back. An easy way to show you stand behind your products and care about the protection of your customers’ pieces is by mentioning the option of personal jewelry insurance. Enrolling in one of Jewelers Mutual Insurance Group’s jeweler programs can make this easy, help you grow your business and enhance your customer relationships. In an age where everyone can comment, like and share online, an outstanding customer experience defines your brand. It’s the biggest differentiator and plays a key role in making this holiday season the most successful ever. Here are four easy ways to “wow” your customers this holiday season. BE PERSONAL You’re not just selling a product; you’re selling something your customers’ loved-one will treasure. Get to know the person across the counter and make a connection. Gain the trust of your customers by understanding their needs and keeping your staff trained to address those needs. Exceptional product knowledge instills confidence and provides the value of shopping with a trusted local jeweler. Beyond product knowledge, speak to them about services they may not be familiar with such as how to care for their jewelry. For example, including a complimentary Pearls of Wisdom brochure from Jewelers Mutual will educate them on how to take care of jewelry. DO SOMETHING UNEXPECTED Surprise your customers by going above and beyond. Instead of simply satisfying your customer, why not WOW them? Here are some ideas to get you started. Consider an inexpensive gift to give the customer as your holiday gift to them. Surprise them with the gift at your point of sale while the one they purchased is being wrapped. Send cookies or a special treat to your most loyal customers. During some of your busiest days and times, hire carolers to sing in your store to get everyone in the holiday mood. REMEMBER THEM AFTER THE SALE December is busy, but when traffic slows down a little in early January, your customers would appreciate a thank you note. Owners of other businesses that sell large-ticket items often send a hand-signed letter welcoming their customers to the “family”. In a world of everything digital, something hand-written will be noticed and appreciated. SHOW YOU CARE In addition to the Pearls of Wisdom brochure, Jewelers Mutual has several premium service jeweler programs to support store owners in extending service after the sale. These programs enhance the overall customer experience by making it easy to mention jewelry insurance as an option for your customers to consider. Plus, actively participating in a jeweler program offers you additional revenue potential! To learn more about the programs and discover which one will be a good fit for your business, call 800-336-5642 ext. 2118 or email [email protected].