Press Releases

XO Jewels Introduces Certified Gemstone Rings Line

Its central gem is certified by Gemological Institute of America.

Published

3 years ago

August 5, 2020

INSTORE Staff

(PRESS RELEASE) LOS ANGELES – XO Jewels presents a new line of precious colored gemstone rings with its central gem certified by Gemological Institute of America (GIA).

The entire collection can be seen online here.

Noteworthy advantages:

Gemstone’s characteristics, measurements and origin are independently verified by GIA, the most trusted source in the industry.
Consumers buy these expensive gem-quality gemstones with knowledge and confidence.
Consumers will be able to insure/replace these one-of-a-kind gemstones for their true value.

As Kourosh Khaloyan, president of Kingstone NY, a respected veteran in the precious gemstones trade industry said, “GIA certificates provide transparency in quality and value of precious colored natural gemstones just as they have been for loose diamonds, resulting increase in their sales.”

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”