Yellow Rose by Kendra Scott (Austin, Texas) has made its brick-and-mortar debut in its home state, opening a locale in Austin with stores in Dallas and Houston to follow. Launched last year, the brand “is a complete lifestyle brand that reimagines Western style with new product categories including hats, footwear, home goods, apparel and much more,” the retailer says.
“This is more than just a store; it’s a love letter to Texas and a tribute to the incredible journey I’ve been on over the past two decades,” said Kendra Scott, Founder and Chief Creative Officer, who named the sub-brand after her Texas ranch. “We’ve built a vibrant community around our passion for design and artistry, and we can’t wait to share this new space with everyone who has supported us along the way.”
The Yellow Rose by Kendra Scott flagship will open on today (Nov. 15) in a former art gallery on Austin’s South Congress Avenue, across the street from the first Kendra Scott flagship store, which debuted in 2010. The Dallas and Houston locales will open in winter 2025; specifics on their locales have not yet been disclosed.
Kendra says Yellow Rose retail spaces will balance the juxtaposition between antiquity and modernity, creating a true one-of-a-kind experience that celebrates ranch life, Texas and the American West.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
