Yellow Rose by Kendra Scott (Austin, Texas) has made its brick-and-mortar debut in its home state, opening a locale in Austin with stores in Dallas and Houston to follow. Launched last year, the brand “is a complete lifestyle brand that reimagines Western style with new product categories including hats, footwear, home goods, apparel and much more,” the retailer says.
“This is more than just a store; it’s a love letter to Texas and a tribute to the incredible journey I’ve been on over the past two decades,” said Kendra Scott, Founder and Chief Creative Officer, who named the sub-brand after her Texas ranch. “We’ve built a vibrant community around our passion for design and artistry, and we can’t wait to share this new space with everyone who has supported us along the way.”
The Yellow Rose by Kendra Scott flagship will open on today (Nov. 15) in a former art gallery on Austin’s South Congress Avenue, across the street from the first Kendra Scott flagship store, which debuted in 2010. The Dallas and Houston locales will open in winter 2025; specifics on their locales have not yet been disclosed.
Kendra says Yellow Rose retail spaces will balance the juxtaposition between antiquity and modernity, creating a true one-of-a-kind experience that celebrates ranch life, Texas and the American West.
Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
