Yellow Rose by Kendra Scott has opened its first flagship outside Texas, debuting a Nashville store that includes Beau’s Bar, the brand’s first cocktail bar and hospitality concept.
The Nashville store features a Hat Customization Atelier and the brand’s signature Color Bar personalization experience, alongside jewelry, boots, apparel, and lifestyle goods. Beau’s Bar, named for Scott’s horse, anchors the space with a cocktail menu deliberately rooted in local culture — a smoked Old Fashioned alongside originals like the Desert Willow gin cocktail, a Caviar Martini, and the 04 Margarita, named for Nashville’s 37204 zip code (as well as Austin’s 78704 zip code).
Yellow Rose launched on the Texas rodeo circuit in January 2023 as a Western-inspired brand extension before expanding to its first three brick-and-mortar shops in Austin, Dallas, and Houston in November 2024. Nashville marks the sub-brand’s first location outside the state.
“For me, western style has always been about independence, confidence and individuality,” Scott said. “Nashville felt like the perfect place for our first flagship beyond Texas.”
Kendra Scott founded her namesake brand in 2002, designing her first collection with $500 from the spare bedroom of her Austin home. The company has since grown to more than 3,200 employees and over 150 stores nationwide, with wholesale partners including Neiman Marcus, Nordstrom, Bloomingdale’s, and Dillard’s.
