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Yep, Take Another Big Gulp: I Am 1,000 Times More Valuable Than Gold

And don’t go looking for me at the corner store. I am the emerald of the Wah Wah Mountains.




Yep, Take Another Big Gulp: I Am 1,000 Times More Valuable Than Gold

150,000 TIMES RARER than diamond, 1,000 times more valuable than gold … and they gave me a name that sounded like something on 7-11’s menu. Sheesh! Thankfully, the CIBJO recommends you use a much more prosaic appellation, although it’s not uncommon for many traders to casually refer to me as “scarlet emerald” in a nod to my illustrious cousin. In gem-grade quality, I can be found at only one place: Utah’s Wah Wah Mountains, a delightful wilderness where convenience stores are nearly as hard to find as I am.

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.



Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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