Gem Quiz

Yep, Take Another Big Gulp: I Am 1,000 Times More Valuable Than Gold

And don’t go looking for me at the corner store. I am the emerald of the Wah Wah Mountains.

Published

2 years ago

February 17, 2022

Chris Burslem

Yep, Take Another Big Gulp: I Am 1,000 Times More Valuable Than Gold

150,000 TIMES RARER than diamond, 1,000 times more valuable than gold … and they gave me a name that sounded like something on 7-11’s menu. Sheesh! Thankfully, the CIBJO recommends you use a much more prosaic appellation, although it’s not uncommon for many traders to casually refer to me as “scarlet emerald” in a nod to my illustrious cousin. In gem-grade quality, I can be found at only one place: Utah’s Wah Wah Mountains, a delightful wilderness where convenience stores are nearly as hard to find as I am.

Who am I?

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”