Gem Quiz

Yep, Take Another Big Gulp: I Am 1,000 Times More Valuable Than Gold

And don’t go looking for me at the corner store. I am the emerald of the Wah Wah Mountains.

Published

1 year ago

February 17, 2022

Chris Burslem

Yep, Take Another Big Gulp: I Am 1,000 Times More Valuable Than Gold

150,000 TIMES RARER than diamond, 1,000 times more valuable than gold … and they gave me a name that sounded like something on 7-11’s menu. Sheesh! Thankfully, the CIBJO recommends you use a much more prosaic appellation, although it’s not uncommon for many traders to casually refer to me as “scarlet emerald” in a nod to my illustrious cousin. In gem-grade quality, I can be found at only one place: Utah’s Wah Wah Mountains, a delightful wilderness where convenience stores are nearly as hard to find as I am.

Who am I?

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”