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Yep, Take Another Big Gulp: I Am 1,000 Times More Valuable Than Gold

And don’t go looking for me at the corner store. I am the emerald of the Wah Wah Mountains.




Yep, Take Another Big Gulp: I Am 1,000 Times More Valuable Than Gold

150,000 TIMES RARER than diamond, 1,000 times more valuable than gold … and they gave me a name that sounded like something on 7-11’s menu. Sheesh! Thankfully, the CIBJO recommends you use a much more prosaic appellation, although it’s not uncommon for many traders to casually refer to me as “scarlet emerald” in a nod to my illustrious cousin. In gem-grade quality, I can be found at only one place: Utah’s Wah Wah Mountains, a delightful wilderness where convenience stores are nearly as hard to find as I am.

Who am I?



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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