Connect with us

Yes, the Holidays Are Stressful … but This Will Help

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: making work fun. Also check out yesterday’s excerpt on creating useful displays.)


Yes, the Holidays Are Stressful … but This Will Help

One key to a successful holiday season for jewelers is making work fun.

Consultant Andrea Hill says it’s natural to feel stressed during a season that for many in the jewelry business is crucial. But when owners and staff are stressed, customers can feel it, too. “If your store is a calm oasis of happy campers tending to the needs of customers, you’ll have much greater success.”

One way to inject a little mirth into your operations this quarter is to offer staff incentives for the highest average retail sale or the most add-ons, says Darci Aslage, business mentor for the Edge Retail Academy.

“We created a bingo game, and if they complete the bingo squares, they win a prize,” she says.

Advertisement

Or put gift cards or cash in a lot of different envelopes, and when you catch an employee doing something right, let them pick an envelope out of a Santa bag and win a prize — a $10 gift card to a local business or $50 in cash.

Britten Wolf, owner of BVW Jewelers in Reno, NV, says he takes in so many unusual repair items during the holidays — everything from candle holders and ornaments to shoes — that he offers the staff member who predicts the year’s oddest repair item a gift from Santa.

Also remember to be clear about what you’re trying to achieve as a team. Offer praise every time you see praiseworthy behaviors, be available to step in and help and be a calming, emotionally mature presence in the store. And if this isn’t you, then find a manager who is these things and step out of the way.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular

News

Yes, the Holidays Are Stressful … but This Will Help

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: making work fun. Also check out yesterday’s excerpt on creating useful displays.)


Yes, the Holidays Are Stressful … but This Will Help

One key to a successful holiday season for jewelers is making work fun.

Consultant Andrea Hill says it’s natural to feel stressed during a season that for many in the jewelry business is crucial. But when owners and staff are stressed, customers can feel it, too. “If your store is a calm oasis of happy campers tending to the needs of customers, you’ll have much greater success.”

One way to inject a little mirth into your operations this quarter is to offer staff incentives for the highest average retail sale or the most add-ons, says Darci Aslage, business mentor for the Edge Retail Academy.

Advertisement

“We created a bingo game, and if they complete the bingo squares, they win a prize,” she says.

Or put gift cards or cash in a lot of different envelopes, and when you catch an employee doing something right, let them pick an envelope out of a Santa bag and win a prize — a $10 gift card to a local business or $50 in cash.

Britten Wolf, owner of BVW Jewelers in Reno, NV, says he takes in so many unusual repair items during the holidays — everything from candle holders and ornaments to shoes — that he offers the staff member who predicts the year’s oddest repair item a gift from Santa.

Also remember to be clear about what you’re trying to achieve as a team. Offer praise every time you see praiseworthy behaviors, be available to step in and help and be a calming, emotionally mature presence in the store. And if this isn’t you, then find a manager who is these things and step out of the way.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular