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Yes, the Holidays Are Stressful … but This Will Help

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(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: making work fun. Also check out yesterday’s excerpt on creating useful displays.)


Yes, the Holidays Are Stressful … but This Will Help

One key to a successful holiday season for jewelers is making work fun.

Consultant Andrea Hill says it’s natural to feel stressed during a season that for many in the jewelry business is crucial. But when owners and staff are stressed, customers can feel it, too. “If your store is a calm oasis of happy campers tending to the needs of customers, you’ll have much greater success.”

One way to inject a little mirth into your operations this quarter is to offer staff incentives for the highest average retail sale or the most add-ons, says Darci Aslage, business mentor for the Edge Retail Academy.

“We created a bingo game, and if they complete the bingo squares, they win a prize,” she says.

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Or put gift cards or cash in a lot of different envelopes, and when you catch an employee doing something right, let them pick an envelope out of a Santa bag and win a prize — a $10 gift card to a local business or $50 in cash.

Britten Wolf, owner of BVW Jewelers in Reno, NV, says he takes in so many unusual repair items during the holidays — everything from candle holders and ornaments to shoes — that he offers the staff member who predicts the year’s oddest repair item a gift from Santa.

Also remember to be clear about what you’re trying to achieve as a team. Offer praise every time you see praiseworthy behaviors, be available to step in and help and be a calming, emotionally mature presence in the store. And if this isn’t you, then find a manager who is these things and step out of the way.

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Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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Yes, the Holidays Are Stressful … but This Will Help

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: making work fun. Also check out yesterday’s excerpt on creating useful displays.)


Yes, the Holidays Are Stressful … but This Will Help

One key to a successful holiday season for jewelers is making work fun.

Consultant Andrea Hill says it’s natural to feel stressed during a season that for many in the jewelry business is crucial. But when owners and staff are stressed, customers can feel it, too. “If your store is a calm oasis of happy campers tending to the needs of customers, you’ll have much greater success.”

One way to inject a little mirth into your operations this quarter is to offer staff incentives for the highest average retail sale or the most add-ons, says Darci Aslage, business mentor for the Edge Retail Academy.

Advertisement

“We created a bingo game, and if they complete the bingo squares, they win a prize,” she says.

Or put gift cards or cash in a lot of different envelopes, and when you catch an employee doing something right, let them pick an envelope out of a Santa bag and win a prize — a $10 gift card to a local business or $50 in cash.

Britten Wolf, owner of BVW Jewelers in Reno, NV, says he takes in so many unusual repair items during the holidays — everything from candle holders and ornaments to shoes — that he offers the staff member who predicts the year’s oddest repair item a gift from Santa.

Also remember to be clear about what you’re trying to achieve as a team. Offer praise every time you see praiseworthy behaviors, be available to step in and help and be a calming, emotionally mature presence in the store. And if this isn’t you, then find a manager who is these things and step out of the way.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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