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Yes, the Holidays Are Stressful … but This Will Help

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(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: making work fun. Also check out yesterday’s excerpt on creating useful displays.)


One key to a successful holiday season for jewelers is making work fun.

Consultant Andrea Hill says it’s natural to feel stressed during a season that for many in the jewelry business is crucial. But when owners and staff are stressed, customers can feel it, too. “If your store is a calm oasis of happy campers tending to the needs of customers, you’ll have much greater success.”

One way to inject a little mirth into your operations this quarter is to offer staff incentives for the highest average retail sale or the most add-ons, says Darci Aslage, business mentor for the Edge Retail Academy.

“We created a bingo game, and if they complete the bingo squares, they win a prize,” she says.

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Or put gift cards or cash in a lot of different envelopes, and when you catch an employee doing something right, let them pick an envelope out of a Santa bag and win a prize — a $10 gift card to a local business or $50 in cash.

Britten Wolf, owner of BVW Jewelers in Reno, NV, says he takes in so many unusual repair items during the holidays — everything from candle holders and ornaments to shoes — that he offers the staff member who predicts the year’s oddest repair item a gift from Santa.

Also remember to be clear about what you’re trying to achieve as a team. Offer praise every time you see praiseworthy behaviors, be available to step in and help and be a calming, emotionally mature presence in the store. And if this isn’t you, then find a manager who is these things and step out of the way.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Yes, the Holidays Are Stressful … but This Will Help

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: making work fun. Also check out yesterday’s excerpt on creating useful displays.)


One key to a successful holiday season for jewelers is making work fun.

Consultant Andrea Hill says it’s natural to feel stressed during a season that for many in the jewelry business is crucial. But when owners and staff are stressed, customers can feel it, too. “If your store is a calm oasis of happy campers tending to the needs of customers, you’ll have much greater success.”

One way to inject a little mirth into your operations this quarter is to offer staff incentives for the highest average retail sale or the most add-ons, says Darci Aslage, business mentor for the Edge Retail Academy.

Advertisement

“We created a bingo game, and if they complete the bingo squares, they win a prize,” she says.

Or put gift cards or cash in a lot of different envelopes, and when you catch an employee doing something right, let them pick an envelope out of a Santa bag and win a prize — a $10 gift card to a local business or $50 in cash.

Britten Wolf, owner of BVW Jewelers in Reno, NV, says he takes in so many unusual repair items during the holidays — everything from candle holders and ornaments to shoes — that he offers the staff member who predicts the year’s oddest repair item a gift from Santa.

Also remember to be clear about what you’re trying to achieve as a team. Offer praise every time you see praiseworthy behaviors, be available to step in and help and be a calming, emotionally mature presence in the store. And if this isn’t you, then find a manager who is these things and step out of the way.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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