Tip SheetYes You CAN Create Word-of-Mouth with This Easy Trick – and More Tips from March Published 2 years agoon February 19, 2018By INSTORE Staff Instore March 2018 Issue Share Tweet Making More HeadspaceA favorite app of our Smartwork Media editors is Headspace, which will guide you through a very modern approach to meditation. One of the points founder Andy Puddicombe makes repeatedly is for listeners to give regular thought to why and for whom they want to improve their mindfulness, or their ability to live in the present. To help with this, he suggests sticking a blank Post-It note to a mirror or on their computer. No need for inspiring quotes that lose their meaning after a while. Just a yellow note to trigger the thought: am I focused on the present or distracted? For whom am I doing the things I do each hour, every day?Give It Away GoodIf you’re going to give it away, give it away good. That, says Dianna Rae High, owner of Dianna Rae Jewelry, Lafayette, LA, was one of the most important customer service lessons she picked up from her mentor, her father-in-law. “Meaning, if you are going to offer a free appraisal with a sale, tell them that you normally charge $100 for an appraisal for items not purchased here. And if you have to replace a diamond under warranty, don’t do it with a bad attitude and blame them for it. Treat them as if you had just made a sale.”Walking BillboardsThe Jewelers in Lebanon, TN, has a nifty referral program that features a client’s custom design on a business card with a discount printed on the back. “Customers are typically more than willing to pass out a card with a picture of their gorgeous piece to anyone who will listen,” says owner Shawn Smith.Get Some SatisfactionIf a customer is unhappy, you know you’ll hear about it. But satisfied customers are a different kettle of fish. To ensure you don’t miss out on this important feedback, author Andy Sernovitz suggests this approach: Hold an Employee of the Month contest and ask customers to vote. Second, ensure your website’s feedback form is in a prominent location. And invite free-form comments in post-purchase surveys.Keep a Separate Card for Auto-paymentsMost banks have accommodating policies for credit card theft. However, it can still be kind of a pain to cancel your card and all of its automatic payments. NerdWallet writer Virginia McGuire has a solution: designate one credit card exclusively for automated bill payments. “I now keep that credit card at home — well-hidden and protected by a burglar alarm — and carry a different credit card for daily spending,” she says. “That way, if my wallet takes a walk without me a third time, I won’t have to change the payment information on my Netflix account yet again.”Related Topics:customer serviceINSTORE March '18managementMarketingsecurityTip Sheet click to Comment(Comment) INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at firstname.lastname@example.org. Advertisement SPONSORED VIDEOWilkerson TestimonialsTo Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than DeliveredEven successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. When it comes to paying for the move and expansion, Price says the road ahead is clear. “When we close on the next two stores, there’s no worries about finances.”You may like Here’s What Jewelers Can Learn From Domino’s Pizza’s Innovative Approach Use Facebook for What It Really Is: Just Another Media Spend How to Start a “Glitterature” Book Club, and More Tips for MarchPromoted Headlines To Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than DeliveredWilkerson The Jewelry Retailer’s Ultimate Marketing Guide: Part 5/5RapNet True Romance – Jewelry Straight From the HeartAdvertisementLatestTrendingVideos Press Releases2 days agoBuzz from AGTA GemFair Tucson Continues Real Deal2 days agoAn Employee’s Spouse Demands Another Employee Be Fired. How Should These Owners React? Eileen McClelland2 days agoUpbeat Attitude Defines 38th Annual AGTA GemFair in Tucson Press Releases3 days agoBharat Diamond Week Announces Show Dates Hot Sellers3 days agoHere Were the Top-Selling Brands From January, According to Our Brain Squad Headlines4 weeks agoVideo: Jewelry Store Owner Hits Robbers With Jars of Pickles Headlines3 weeks agoVideo: Jeweler’s $500,000 Snow Promotion Claim Denied Headlines4 days agoPepsi Launches Engagement Ring Made with Diamond, Platinum and Crystal Pepsi (Video) Headlines4 weeks agoJewelry Store Was Going Out of Business … But a Former Employee Had Other Ideas (Video) Headlines3 weeks agoPolice Say Kay Jewelers Store Manager Swindled $15,000 in Merchandise Jimmy Degroot5 days agoVideo: How to Make Huge Changes in Your Business Headlines5 days agoVideo: Chicago Estate Jeweler Edward Kahn, Holocaust Survivor, Dies at 103 Headlines2 weeks agoVideo: Jeweler Wins Fight for $500,000 Snow Promotion Claim JimmyCast2 weeks agoPodcast: Jason Druxman Discusses Differences of Corporate and Independent Jewelry Stores Sponsored Content2 weeks agoTo Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than Delivered AdvertisementAdvertisementSubscribeBULLETINSINSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Headlines4 days agoPepsi Launches Engagement Ring Made with Diamond, Platinum and Crystal Pepsi (Video) Shane Decker1 week agoYou’re Killing Your Own Jewelry Sales By Talking About the Price Best of The Best3 days agoWhy a Washington, DC, Jeweler Honored a 50-Year-Old Gift Certificate Headlines5 days agoVideo: Chicago Estate Jeweler Edward Kahn, Holocaust Survivor, Dies at 103 Columns6 days agoFancy Pink Diamonds Have Soared 116% in Value in the Past 10 Years Brain Squad3 days agoINSTORE Readers Report Successful Valentine’s Selling Period Jewelry Pro Gear4 days agoA Bench Book, Concrete Jewelry Holders and More Jewelry Pro Gear for February The Jeweler Cartoons4 days agoCartoon: Some People Wear Their Rings for Way. Too. Long.