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Yes You can Create Word-of-Mouth with This Easy Trick – and More Tips from March

If you’re going to give it away, give it away good.

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Yes You <em>can</em> Create Word-of-Mouth with This Easy Trick – and More Tips from March

Making More Headspace

A favorite app of our Smartwork Media editors is Headspace, which will guide you through a very modern approach to meditation. One of the points founder Andy Puddicombe makes repeatedly is for listeners to give regular thought to why and for whom they want to improve their mindfulness, or their ability to live in the present. To help with this, he suggests sticking a blank Post-It note to a mirror or on their computer. No need for inspiring quotes that lose their meaning after a while. Just a yellow note to trigger the thought: am I focused on the present or distracted? For whom am I doing the things I do each hour, every day?

Give It Away Good

If you’re going to give it away, give it away good. That, says Dianna Rae High, owner of Dianna Rae Jewelry, Lafayette, LA, was one of the most important customer service lessons she picked up from her mentor, her father-in-law. “Meaning, if you are going to offer a free appraisal with a sale, tell them that you normally charge $100 for an appraisal for items not purchased here. And if you have to replace a diamond under warranty, don’t do it with a bad attitude and blame them for it. Treat them as if you had just made a sale.”

Walking Billboards

The Jewelers in Lebanon, TN, has a nifty referral program that features a client’s custom design on a business card with a discount printed on the back. “Customers are typically more than willing to pass out a card with a picture of their gorgeous piece to anyone who will listen,” says owner Shawn Smith.

Get Some Satisfaction

If a customer is unhappy, you know you’ll hear about it. But satisfied customers are a different kettle of fish. To ensure you don’t miss out on this important feedback, author Andy Sernovitz suggests this approach: Hold an Employee of the Month contest and ask customers to vote. Second, ensure your website’s feedback form is in a prominent location. And invite free-form comments in post-purchase surveys.

Keep a Separate Card for Auto-payments

Most banks have accommodating policies for credit card theft. However, it can still be kind of a pain to cancel your card and all of its automatic payments. NerdWallet writer Virginia McGuire has a solution: designate one credit card exclusively for automated bill payments. “I now keep that credit card at home — well-hidden and protected by a burglar alarm — and carry a different credit card for daily spending,” she says. “That way, if my wallet takes a walk without me a third time, I won’t have to change the payment information on my Netflix account yet again.”

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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