Connect with us

Ylang|23-Judges Comments

Published

on

Sarah Read: The story of "23" is great.  Not only is it a phenomenal marketing opportunity given all the references to 23 (when they met, got engaged, and got married but also the number of stores) but it is VERY ROMANTIC, and romance is cool; it is a jewelry store after all.

Katy Briggs: It is inviting and friendly with a stylish flair that is far from pretentious. There is a real sense of fun and whimsy that carries through the brand. This is a store that doesn’t try too hard – it just makes you want to shop!

Adam Graham: I really appreciate their consistent and colorful marketing imagery – a great way to gain and maintain store brand recognition versus generic vendor-supplied marketing materials.

Todd Reed: This store has the e-commerce part down – this is very forward-thinking and nice to see.
 
Bob Taczala: The storefront is nicely designed, showing restraint, transparency and a welcoming entry with good name recognition. The floor cases have an interesting design quality to them, especially since they’re not lit from within.

Michael M. Clarke: The niche positioning statement is clear: Let the celebration begin!

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

America's Coolest Stores

Ylang|23-Judges Comments

Published

on

Sarah Read: The story of "23" is great.  Not only is it a phenomenal marketing opportunity given all the references to 23 (when they met, got engaged, and got married but also the number of stores) but it is VERY ROMANTIC, and romance is cool; it is a jewelry store after all.

Katy Briggs: It is inviting and friendly with a stylish flair that is far from pretentious. There is a real sense of fun and whimsy that carries through the brand. This is a store that doesn’t try too hard – it just makes you want to shop!

Adam Graham: I really appreciate their consistent and colorful marketing imagery – a great way to gain and maintain store brand recognition versus generic vendor-supplied marketing materials.

Todd Reed: This store has the e-commerce part down – this is very forward-thinking and nice to see.
 
Bob Taczala: The storefront is nicely designed, showing restraint, transparency and a welcoming entry with good name recognition. The floor cases have an interesting design quality to them, especially since they’re not lit from within.

Michael M. Clarke: The niche positioning statement is clear: Let the celebration begin!

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular