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Ylang|23-Judges Comments

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Sarah Read: The story of "23" is great.  Not only is it a phenomenal marketing opportunity given all the references to 23 (when they met, got engaged, and got married but also the number of stores) but it is VERY ROMANTIC, and romance is cool; it is a jewelry store after all.

Katy Briggs: It is inviting and friendly with a stylish flair that is far from pretentious. There is a real sense of fun and whimsy that carries through the brand. This is a store that doesn’t try too hard – it just makes you want to shop!

Adam Graham: I really appreciate their consistent and colorful marketing imagery – a great way to gain and maintain store brand recognition versus generic vendor-supplied marketing materials.

Todd Reed: This store has the e-commerce part down – this is very forward-thinking and nice to see.
 
Bob Taczala: The storefront is nicely designed, showing restraint, transparency and a welcoming entry with good name recognition. The floor cases have an interesting design quality to them, especially since they’re not lit from within.

Michael M. Clarke: The niche positioning statement is clear: Let the celebration begin!

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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Ylang|23-Judges Comments

Published

on

Sarah Read: The story of "23" is great.  Not only is it a phenomenal marketing opportunity given all the references to 23 (when they met, got engaged, and got married but also the number of stores) but it is VERY ROMANTIC, and romance is cool; it is a jewelry store after all.

Katy Briggs: It is inviting and friendly with a stylish flair that is far from pretentious. There is a real sense of fun and whimsy that carries through the brand. This is a store that doesn’t try too hard – it just makes you want to shop!

Adam Graham: I really appreciate their consistent and colorful marketing imagery – a great way to gain and maintain store brand recognition versus generic vendor-supplied marketing materials.

Todd Reed: This store has the e-commerce part down – this is very forward-thinking and nice to see.
 
Bob Taczala: The storefront is nicely designed, showing restraint, transparency and a welcoming entry with good name recognition. The floor cases have an interesting design quality to them, especially since they’re not lit from within.

Michael M. Clarke: The niche positioning statement is clear: Let the celebration begin!

Advertisement

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular