Sarah Read: The story of "23" is great. Not only is it a phenomenal marketing opportunity given all the references to 23 (when they met, got engaged, and got married but also the number of stores) but it is VERY ROMANTIC, and romance is cool; it is a jewelry store after all.
Katy Briggs: It is inviting and friendly with a stylish flair that is far from pretentious. There is a real sense of fun and whimsy that carries through the brand. This is a store that doesn’t try too hard – it just makes you want to shop!
Adam Graham: I really appreciate their consistent and colorful marketing imagery – a great way to gain and maintain store brand recognition versus generic vendor-supplied marketing materials.
Todd Reed: This store has the e-commerce part down – this is very forward-thinking and nice to see.
Bob Taczala: The storefront is nicely designed, showing restraint, transparency and a welcoming entry with good name recognition. The floor cases have an interesting design quality to them, especially since they’re not lit from within.
Michael M. Clarke: The niche positioning statement is clear: Let the celebration begin!
