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Ylang|23-Judges Comments

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Sarah Read: The story of "23" is great.  Not only is it a phenomenal marketing opportunity given all the references to 23 (when they met, got engaged, and got married but also the number of stores) but it is VERY ROMANTIC, and romance is cool; it is a jewelry store after all.

Katy Briggs: It is inviting and friendly with a stylish flair that is far from pretentious. There is a real sense of fun and whimsy that carries through the brand. This is a store that doesn’t try too hard – it just makes you want to shop!

Adam Graham: I really appreciate their consistent and colorful marketing imagery – a great way to gain and maintain store brand recognition versus generic vendor-supplied marketing materials.

Todd Reed: This store has the e-commerce part down – this is very forward-thinking and nice to see.
 
Bob Taczala: The storefront is nicely designed, showing restraint, transparency and a welcoming entry with good name recognition. The floor cases have an interesting design quality to them, especially since they’re not lit from within.

Michael M. Clarke: The niche positioning statement is clear: Let the celebration begin!

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Ylang|23-Judges Comments

Published

on

Sarah Read: The story of "23" is great.  Not only is it a phenomenal marketing opportunity given all the references to 23 (when they met, got engaged, and got married but also the number of stores) but it is VERY ROMANTIC, and romance is cool; it is a jewelry store after all.

Katy Briggs: It is inviting and friendly with a stylish flair that is far from pretentious. There is a real sense of fun and whimsy that carries through the brand. This is a store that doesn’t try too hard – it just makes you want to shop!

Adam Graham: I really appreciate their consistent and colorful marketing imagery – a great way to gain and maintain store brand recognition versus generic vendor-supplied marketing materials.

Todd Reed: This store has the e-commerce part down – this is very forward-thinking and nice to see.
 
Bob Taczala: The storefront is nicely designed, showing restraint, transparency and a welcoming entry with good name recognition. The floor cases have an interesting design quality to them, especially since they’re not lit from within.

Michael M. Clarke: The niche positioning statement is clear: Let the celebration begin!

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular