Connect with us

You Can Totally Ruin a Jewelry Sale by Being Too Friendly — Watch It Happen

mm

Published

on

Check out this educational video.

When you’re in jewelry sales, it’s your job to be friendly.

But there’s such a thing as overdoing it.

Stephenie Bjorkman of Sami Fine Jewelry in Fountain Hills, AZ, one of our past Cool Store winners, shared the following video with us. They made it in their store to illustrate how laying it on too thick can kill a sale — it’s funny but also educational.

In the scene they act out, the sales staff are laser-focused on offering the “customer” water, introducing him to the store mascots and making small talk — but not on actually closing the sale.

Take a look:

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular

Fun

You Can Totally Ruin a Jewelry Sale by Being Too Friendly — Watch It Happen

mm

Published

on

Check out this educational video.

When you’re in jewelry sales, it’s your job to be friendly.

But there’s such a thing as overdoing it.

Stephenie Bjorkman of Sami Fine Jewelry in Fountain Hills, AZ, one of our past Cool Store winners, shared the following video with us. They made it in their store to illustrate how laying it on too thick can kill a sale — it’s funny but also educational.

In the scene they act out, the sales staff are laser-focused on offering the “customer” water, introducing him to the store mascots and making small talk — but not on actually closing the sale.

Take a look:

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular