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You Can Totally Ruin a Jewelry Sale by Being Too Friendly — Watch It Happen

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Check out this educational video.

When you’re in jewelry sales, it’s your job to be friendly.

But there’s such a thing as overdoing it.

Stephenie Bjorkman of Sami Fine Jewelry in Fountain Hills, AZ, one of our past Cool Store winners, shared the following video with us. They made it in their store to illustrate how laying it on too thick can kill a sale — it’s funny but also educational.

In the scene they act out, the sales staff are laser-focused on offering the “customer” water, introducing him to the store mascots and making small talk — but not on actually closing the sale.

Take a look:

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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You Can Totally Ruin a Jewelry Sale by Being Too Friendly — Watch It Happen

mm

Published

on

Check out this educational video.

When you’re in jewelry sales, it’s your job to be friendly.

But there’s such a thing as overdoing it.

Stephenie Bjorkman of Sami Fine Jewelry in Fountain Hills, AZ, one of our past Cool Store winners, shared the following video with us. They made it in their store to illustrate how laying it on too thick can kill a sale — it’s funny but also educational.

In the scene they act out, the sales staff are laser-focused on offering the “customer” water, introducing him to the store mascots and making small talk — but not on actually closing the sale.

Take a look:

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular