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You Can Totally Ruin a Jewelry Sale by Being Too Friendly — Watch It Happen

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Published

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Check out this educational video.

When you’re in jewelry sales, it’s your job to be friendly.

But there’s such a thing as overdoing it.

Stephenie Bjorkman of Sami Fine Jewelry in Fountain Hills, AZ, one of our past Cool Store winners, shared the following video with us. They made it in their store to illustrate how laying it on too thick can kill a sale — it’s funny but also educational.

In the scene they act out, the sales staff are laser-focused on offering the “customer” water, introducing him to the store mascots and making small talk — but not on actually closing the sale.

Take a look:

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Wilkerson Testimonials

Is It Your Time to Enjoy Life? Wilkerson Can Get You There.

Mary and Tim Whalen, owners of Crown Jewelers in Pittsfield, Mass., wanted to enjoy life beyond their business. When they decided to retire and close shop, they asked Wilkerson to handle the sale. As long-time Wilkerson customers, Mary says she knew the company could manage all the details of the liquidation. It was also great to have “fresh eyes” on their business, says Mary, which “worked tremendously for us.” Today, the Whalens are beginning a new adventure but are quick to commend Wilkerson for helping them get there. “You have one chance to get it right,” she says about their retirement sale. “Do it right.”

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You Can Totally Ruin a Jewelry Sale by Being Too Friendly — Watch It Happen

mm

Published

on

Check out this educational video.

When you’re in jewelry sales, it’s your job to be friendly.

But there’s such a thing as overdoing it.

Stephenie Bjorkman of Sami Fine Jewelry in Fountain Hills, AZ, one of our past Cool Store winners, shared the following video with us. They made it in their store to illustrate how laying it on too thick can kill a sale — it’s funny but also educational.

In the scene they act out, the sales staff are laser-focused on offering the “customer” water, introducing him to the store mascots and making small talk — but not on actually closing the sale.

Take a look:

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Is It Your Time to Enjoy Life? Wilkerson Can Get You There.

Mary and Tim Whalen, owners of Crown Jewelers in Pittsfield, Mass., wanted to enjoy life beyond their business. When they decided to retire and close shop, they asked Wilkerson to handle the sale. As long-time Wilkerson customers, Mary says she knew the company could manage all the details of the liquidation. It was also great to have “fresh eyes” on their business, says Mary, which “worked tremendously for us.” Today, the Whalens are beginning a new adventure but are quick to commend Wilkerson for helping them get there. “You have one chance to get it right,” she says about their retirement sale. “Do it right.”

Promoted Headlines

Most Popular