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Sales Truths: You Cannot Manage Selling

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WHY IT’S TRUE
Selling is not a manageable process. Selling is an event and an overall means to an end. It is not measurable or specific. The individual steps can be managed and, when properly aligned, produce closure to the process.
 


PLAN OF ACTION
Determine what is manageable, such as "showing." What if everyone in your store selects a favorite piece and shows it just two times each day. Not sells it, just shows it. What would this do for your business? They may not sell it, but they just might sell "something."
 
Don’t confuse the process by showing your favorite piece to everyone. This is not specific or measurable.  Show your favorite piece just twice each day and watch your sales soar.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Dave Richardson

Sales Truths: You Cannot Manage Selling

mm

Published

on

WHY IT’S TRUE
Selling is not a manageable process. Selling is an event and an overall means to an end. It is not measurable or specific. The individual steps can be managed and, when properly aligned, produce closure to the process.
 


PLAN OF ACTION
Determine what is manageable, such as "showing." What if everyone in your store selects a favorite piece and shows it just two times each day. Not sells it, just shows it. What would this do for your business? They may not sell it, but they just might sell "something."
 
Don’t confuse the process by showing your favorite piece to everyone. This is not specific or measurable.  Show your favorite piece just twice each day and watch your sales soar.

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular