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Sales Truths: You Cannot Manage Selling

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Published

14 years ago

on

WHY IT’S TRUE
Selling is not a manageable process. Selling is an event and an overall means to an end. It is not measurable or specific. The individual steps can be managed and, when properly aligned, produce closure to the process.
 


PLAN OF ACTION
Determine what is manageable, such as "showing." What if everyone in your store selects a favorite piece and shows it just two times each day. Not sells it, just shows it. What would this do for your business? They may not sell it, but they just might sell "something."
 
Don’t confuse the process by showing your favorite piece to everyone. This is not specific or measurable.  Show your favorite piece just twice each day and watch your sales soar.

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Dave Richardson

Sales Truths: You Cannot Manage Selling

mm

Published

14 years ago

on

WHY IT’S TRUE
Selling is not a manageable process. Selling is an event and an overall means to an end. It is not measurable or specific. The individual steps can be managed and, when properly aligned, produce closure to the process.
 


PLAN OF ACTION
Determine what is manageable, such as "showing." What if everyone in your store selects a favorite piece and shows it just two times each day. Not sells it, just shows it. What would this do for your business? They may not sell it, but they just might sell "something."
 
Don’t confuse the process by showing your favorite piece to everyone. This is not specific or measurable.  Show your favorite piece just twice each day and watch your sales soar.

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

Promoted Headlines

Most Popular