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Sales Truths: You Cannot Manage Selling

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WHY IT’S TRUE
Selling is not a manageable process. Selling is an event and an overall means to an end. It is not measurable or specific. The individual steps can be managed and, when properly aligned, produce closure to the process.
 


PLAN OF ACTION
Determine what is manageable, such as "showing." What if everyone in your store selects a favorite piece and shows it just two times each day. Not sells it, just shows it. What would this do for your business? They may not sell it, but they just might sell "something."
 
Don’t confuse the process by showing your favorite piece to everyone. This is not specific or measurable.  Show your favorite piece just twice each day and watch your sales soar.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Dave Richardson

Sales Truths: You Cannot Manage Selling

mm

Published

on

WHY IT’S TRUE
Selling is not a manageable process. Selling is an event and an overall means to an end. It is not measurable or specific. The individual steps can be managed and, when properly aligned, produce closure to the process.
 


PLAN OF ACTION
Determine what is manageable, such as "showing." What if everyone in your store selects a favorite piece and shows it just two times each day. Not sells it, just shows it. What would this do for your business? They may not sell it, but they just might sell "something."
 
Don’t confuse the process by showing your favorite piece to everyone. This is not specific or measurable.  Show your favorite piece just twice each day and watch your sales soar.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular