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Dave Richardson

Sales Truths: You Cannot Manage Selling

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WHY IT’S TRUE
Selling is not a manageable process. Selling is an event and an overall means to an end. It is not measurable or specific. The individual steps can be managed and, when properly aligned, produce closure to the process.
 


PLAN OF ACTION
Determine what is manageable, such as "showing." What if everyone in your store selects a favorite piece and shows it just two times each day. Not sells it, just shows it. What would this do for your business? They may not sell it, but they just might sell "something."
 
Don’t confuse the process by showing your favorite piece to everyone. This is not specific or measurable.  Show your favorite piece just twice each day and watch your sales soar.

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