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You’ll Wonder Why You’ve Never Carried This Expansion Category

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You’ll Wonder Why You’ve Never Carried This Expansion Category

Here’s a sneak peek from our Vegas Buying Guide.

Offering your customers a selection of jewelry storage options alongside your regular merchandise gives you the potential for some great add-on sales.

It also provides window shoppers a solid reason to come into your store even on days when they’re not intending to buy jewelry.

With the Vegas shows fast approaching, our style expert, Becky Stone, sees jewelery storage as a strong expansion category, and many of our Brain Squad members agree. 

“We carry them, and they’re a good add-on sale,” says Stacey S. Sachs of Solomon’s Fine Jewelry & Watch in Albertson, NY.

“Definitely interested; would like suggestions on vendors for this product,” says Barb Binkley of Cooper & Binkley Jewelers in Brighton, MI.

Among 226 storeowners and managers we recently surveyed, 30 percent said they plan to stock jewelry storage options for the holidays. 

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Be sure to check out our Vegas Buying Guide in the June issue of INSTORE.

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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