Headlines

You’ll Wonder Why You’ve Never Carried This Expansion Category

Published

5 years ago

May 25, 2018

INSTORE Staff

Here’s a sneak peek from our Vegas Buying Guide.

Offering your customers a selection of jewelry storage options alongside your regular merchandise gives you the potential for some great add-on sales.

It also provides window shoppers a solid reason to come into your store even on days when they’re not intending to buy jewelry.

With the Vegas shows fast approaching, our style expert, Becky Stone, sees jewelery storage as a strong expansion category, and many of our Brain Squad members agree.

“We carry them, and they’re a good add-on sale,” says Stacey S. Sachs of Solomon’s Fine Jewelry & Watch in Albertson, NY.

“Definitely interested; would like suggestions on vendors for this product,” says Barb Binkley of Cooper & Binkley Jewelers in Brighton, MI.

Among 226 storeowners and managers we recently surveyed, 30 percent said they plan to stock jewelry storage options for the holidays.

Be sure to check out our Vegas Buying Guide in the June issue of INSTORE.

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”