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You’ll Wonder Why You’ve Never Carried This Expansion Category

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You’ll Wonder Why You’ve Never Carried This Expansion Category

Here’s a sneak peek from our Vegas Buying Guide.

Offering your customers a selection of jewelry storage options alongside your regular merchandise gives you the potential for some great add-on sales.

It also provides window shoppers a solid reason to come into your store even on days when they’re not intending to buy jewelry.

With the Vegas shows fast approaching, our style expert, Becky Stone, sees jewelery storage as a strong expansion category, and many of our Brain Squad members agree. 

“We carry them, and they’re a good add-on sale,” says Stacey S. Sachs of Solomon’s Fine Jewelry & Watch in Albertson, NY.

“Definitely interested; would like suggestions on vendors for this product,” says Barb Binkley of Cooper & Binkley Jewelers in Brighton, MI.

Among 226 storeowners and managers we recently surveyed, 30 percent said they plan to stock jewelry storage options for the holidays. 

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Be sure to check out our Vegas Buying Guide in the June issue of INSTORE.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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