Connect with us
mm

Published

on

Every jewelry salesperson knows you shouldn’t prejudge a customer.

But lots of people, well-intentioned as they may be, do so without realizing it.

In the video below, marketing specialist Jimmy DeGroot explains that when someone comes in and doesn’t look like your “ideal customer,” your body language and word choices often reveal your true thoughts.

The truth is, you don’t know how much a person might be ready to spend. Focus on building relationships with your customers rather than prequalifying them, and you never know what might blossom.


Advertisement

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

After 42 Years in Business, They Chose Wilkerson to Close Up Shop

After 42 years, it was time for Gina McHugh to hang up her bench tools and plan on doing something completely different. She and her husband, Mick, had a beautiful Binghamton, NY store — The Goldsmith — but in late 2019, the time felt right for retirement. They called Wilkerson. “They’d always been a part of our bridal jewelry selection,” says Gina, “and I felt really good about their quality and service. So, when we were looking for someone to work with us, Wilkerson was a natural.” With the kind of service and support Wilkerson is known for, Gina says their sales consultants made their retirement sale, “successful and quite easy.”

Promoted Headlines

Most Popular