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You Should Never, Ever Say These 4 Things to Customers

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Sometimes when business publications provide lists of things that salespeople in a specific industry shouldn’t say to their customers, there might be some doubt in your mind … “Hey, I like that line. I think that might actually work.”

In this case, there’s no such doubt. We’re absolutely sure about this. You should never, ever, EVER make any of the following 20 statements to a living, breathing customer. Assuming you want them to continue being customers, of course.

We’ll be publishing these in groups of four in coming weeks. Keep an eye out for the full set of “20 Top Things You Should Never Say to Customers.” (To make sure you get them all, be sure to sign up for INSTORE Bulletins at instoremag.com/bulletins.)


There’s such a thing as too much honesty. And too little enthusiasm.

20 top things 1 man am i beat

A little patience goes a long way.

20 top things 2 counting down

The customer is always right. And always has fresh breath.

20 top things 3 phew

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Hashtags seldom translate to real life. And by seldom, we mean never.

20 top things 4 twitter hashtag

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After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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