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You Should Never, Ever Say These 4 Things to Customers

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Sometimes when business publications provide lists of things that salespeople in a specific industry shouldn’t say to their customers, there might be some doubt in your mind … “Hey, I like that line. I think that might actually work.”

In this case, there’s no such doubt. We’re absolutely sure about this. You should never, ever, EVER make any of the following 20 statements to a living, breathing customer. Assuming you want them to continue being customers, of course.

We’ll be publishing these in groups of four in coming weeks. Keep an eye out for the full set of “20 Top Things You Should Never Say to Customers.” (To make sure you get them all, be sure to sign up for INSTORE Bulletins at instoremag.com/bulletins.)


There’s such a thing as too much honesty. And too little enthusiasm.

20 top things 1 man am i beat

A little patience goes a long way.

20 top things 2 counting down

The customer is always right. And always has fresh breath.

20 top things 3 phew

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Hashtags seldom translate to real life. And by seldom, we mean never.

20 top things 4 twitter hashtag

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Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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