Connect with us
mm

Published

on

IN A SENSE, watch-battery replacement is a thriving business for Gene the Jeweler’s store. He has an employee dedicated to the task, and she does about 50 jobs a day.

But he only charges $5 per replacement, and he pays the employee $12 an hour. He has to factor in the cost of the batteries, and the fact that occasionally, the employee breaks a watch and it has to be replaced.

All things considered, he couldn’t be making much profit on the operation.

So why bother?

Once again, the problems in Gene’s fictional jewelry store reflect poorly on his management practices. He says the watch-battery situation is all part of the “circle of jewelry life.”

But should it be?

Advertisement

Watch the video:


Your Jewelry Store Doesn’t Need a ‘Profit Center’ Like This

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular