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Your Playbook for a Successful 4th Quarter

Learn what you need to do for a successful holiday season.

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As college and professional football teams throughout the country prepare to kick-off the new season, they will all rely heavily on a playbook to execute their offensive and defensive game plans. Join retail experts Ryan Blumenthal and Brandon Wright from Clientbook for a playbook that ensures your store can execute a successful 4th quarter game plan. You’ll learn how to segment your clients so you can deliver the right message to the right audience; turn new, first-time Q4 buyers into long-term clients for years to come; and enable your sales associates to be as productive as
possible.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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