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Zac Posen Launches Genderless Wedding Collection with Blue Nile

The collection features 12 designs.




Zac Posen Launches Genderless Wedding Collection with Blue Nile

(PRESS RELEASE) Celebrity fashion designer, Zac Posen, has launched a non-gendered wedding band and engagement ring collection with global jewelry brand Blue Nile, the largest online retailer of certified diamonds and fine jewelry.

For the past year, Posen has been working on this new line to create a collection of wedding bands and engagement rings that celebrate all love. The collection features a selection of 12 new, unique and timeless designs including:

  • ZAC Zac Posen Compass Set Single Princess Cut Diamond Band
  • ZAC Zac Posen Starlight Band
  • ZAC Zac Posen Diamond Edge Band

Additional Details & Assets:

  • Pricing: Rings start just under $1,000 – $6,750
  • Sizes: 4 – 13
  • View the full collection here

Zac Posen, Designer — “Designing for occasion jewelry – especially wedding – is always a welcome challenge for me because you’re creating enduring pieces that people will hopefully wear every day for the rest of their lives. Engagement rings and wedding bands are one of the purest and oldest symbols of love and marriage, that have crossed over traditions and withstood time. For this collection, it was important for me to create unique and ageless designs that also celebrate love, unity and marriage for all.”

Katie Zimmerman, chief merchandising officer, Blue Nile — “More and more, we are seeing a growing demand for inclusive jewelry pieces that symbolize love and commitment in all forms. At Blue Nile, we look forward to providing customers with unique, yet timeless pieces that will forever connect them to these special memories celebrating love and unity – and we worked closely with Zac to achieve this with his new line. As a designer at the forefront of trends, we loved collaborating with Zac to deliver a fresh yet timeless line that we think customers will love.”




Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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