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Zen Jeweler: When Basketball Was Really Played With a Basket

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Parables by Jeff McCandlessThere’s no basket in basketball … but there once was.  
 
In 1892, when James Naismith nailed a peach basket to the wall of a gym, basketball was born. 
 
It took the game’s first proponents a year however to figure out the game would be a whole lot more fun if they didn’t have to use a ladder to recover the ball every time a basket was made. So they replaced it with one that had a hinged bottom.  
 
But the real story is that it took another 10 years until they realized it would be OK to remove that hinged bottom, so the ball would just go through the basket every time. That was a total of 11 years and two innovations to get to the point where it was easy to retrieve the ball in a basketball game. 
 
More than 100 years later, we can’t imagine having a basketball hoop with a bottom, and we can’t imagine it took 11 years to come up with those two simple changes. Seems like a no-brainer, right? 
 
THE TAKEAWAY: Listen to the innovators on your staff. They are holding a net in their hands right now.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Zen Jeweler: When Basketball Was Really Played With a Basket

mm

Published

on

Parables by Jeff McCandlessThere’s no basket in basketball … but there once was.  
 
In 1892, when James Naismith nailed a peach basket to the wall of a gym, basketball was born. 
 
It took the game’s first proponents a year however to figure out the game would be a whole lot more fun if they didn’t have to use a ladder to recover the ball every time a basket was made. So they replaced it with one that had a hinged bottom.  
 
But the real story is that it took another 10 years until they realized it would be OK to remove that hinged bottom, so the ball would just go through the basket every time. That was a total of 11 years and two innovations to get to the point where it was easy to retrieve the ball in a basketball game. 
 
More than 100 years later, we can’t imagine having a basketball hoop with a bottom, and we can’t imagine it took 11 years to come up with those two simple changes. Seems like a no-brainer, right? 
 
THE TAKEAWAY: Listen to the innovators on your staff. They are holding a net in their hands right now.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular