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Zen Jeweler: Commitment Issue

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I’ve talked before about commitment to your staff. I think it’s good to keep them and train them instead of constantly replacing them. Why? Well, ask yourself:?What is it that you are really committed to? Is it the new software? Or the new designer line? A charity? Your health? Maybe all those things. But I’ll tell you what you are really committed to (arrogant on my part, but I think about this stuff all night while you’re analyzing reports). Above all else, the thing that is the touchstone against which all other commitments must be measured, is … wait for it … maximum profit. You knew that? OK, but let’s add a word here — ethical. Maximum ethical profit. Why are you committed to low pay and the staff that comes with it? Pay it forward. If you want the best profit, get — and keep — the best people. It’s not the jewelry. Everybody has that. It’s not the marketing. None of us are doing that. (Well, OK, some of you are.) It’s not the hours you are open, or the decor. It’s the people.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Zen Jeweler: Commitment Issue

mm

Published

on

I’ve talked before about commitment to your staff. I think it’s good to keep them and train them instead of constantly replacing them. Why? Well, ask yourself:?What is it that you are really committed to? Is it the new software? Or the new designer line? A charity? Your health? Maybe all those things. But I’ll tell you what you are really committed to (arrogant on my part, but I think about this stuff all night while you’re analyzing reports). Above all else, the thing that is the touchstone against which all other commitments must be measured, is … wait for it … maximum profit. You knew that? OK, but let’s add a word here — ethical. Maximum ethical profit. Why are you committed to low pay and the staff that comes with it? Pay it forward. If you want the best profit, get — and keep — the best people. It’s not the jewelry. Everybody has that. It’s not the marketing. None of us are doing that. (Well, OK, some of you are.) It’s not the hours you are open, or the decor. It’s the people.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular