Connect with us


Zen Jeweler: Commitment Issue




I’ve talked before about commitment to your staff. I think it’s good to keep them and train them instead of constantly replacing them. Why? Well, ask yourself:?What is it that you are really committed to? Is it the new software? Or the new designer line? A charity? Your health? Maybe all those things. But I’ll tell you what you are really committed to (arrogant on my part, but I think about this stuff all night while you’re analyzing reports). Above all else, the thing that is the touchstone against which all other commitments must be measured, is … wait for it … maximum profit. You knew that? OK, but let’s add a word here — ethical. Maximum ethical profit. Why are you committed to low pay and the staff that comes with it? Pay it forward. If you want the best profit, get — and keep — the best people. It’s not the jewelry. Everybody has that. It’s not the marketing. None of us are doing that. (Well, OK, some of you are.) It’s not the hours you are open, or the decor. It’s the people.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular