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Zen Jeweler: Commitment Issue

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I’ve talked before about commitment to your staff. I think it’s good to keep them and train them instead of constantly replacing them. Why? Well, ask yourself:?What is it that you are really committed to? Is it the new software? Or the new designer line? A charity? Your health? Maybe all those things. But I’ll tell you what you are really committed to (arrogant on my part, but I think about this stuff all night while you’re analyzing reports). Above all else, the thing that is the touchstone against which all other commitments must be measured, is … wait for it … maximum profit. You knew that? OK, but let’s add a word here — ethical. Maximum ethical profit. Why are you committed to low pay and the staff that comes with it? Pay it forward. If you want the best profit, get — and keep — the best people. It’s not the jewelry. Everybody has that. It’s not the marketing. None of us are doing that. (Well, OK, some of you are.) It’s not the hours you are open, or the decor. It’s the people.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Zen Jeweler: Commitment Issue

mm

Published

on

I’ve talked before about commitment to your staff. I think it’s good to keep them and train them instead of constantly replacing them. Why? Well, ask yourself:?What is it that you are really committed to? Is it the new software? Or the new designer line? A charity? Your health? Maybe all those things. But I’ll tell you what you are really committed to (arrogant on my part, but I think about this stuff all night while you’re analyzing reports). Above all else, the thing that is the touchstone against which all other commitments must be measured, is … wait for it … maximum profit. You knew that? OK, but let’s add a word here — ethical. Maximum ethical profit. Why are you committed to low pay and the staff that comes with it? Pay it forward. If you want the best profit, get — and keep — the best people. It’s not the jewelry. Everybody has that. It’s not the marketing. None of us are doing that. (Well, OK, some of you are.) It’s not the hours you are open, or the decor. It’s the people.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular