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Zen Jeweler: Get Perspective

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Parables by Jeff MccandlessA man is walking to Samaria. On the way, he is beaten, robbed and left in a ditch. 
 
Later, two men, one a psychiatrist, the other a sociologist, find the man lying in the ditch. They are appalled. They look at each other and exclaim, ?Heavens! The person who did this to this man needs our help!? 
 
Let’s rewrite this for jewelers: 
 
A man walks into a jewelry store. He asks for a brand name. He is the 500th person to ask for it in two years. The owner looks at his sales manager and together, they exclaim, ?Heavens, the people looking for that brand don’t understand the value of fine jewelry! They need our help understanding the nature of value!? 
 
THE TAKEAWAY: It’s simple. Stop believing that the world revolves around your set of values. The world stopped using that system a while ago.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Zen Jeweler: Get Perspective

mm

Published

on

Parables by Jeff MccandlessA man is walking to Samaria. On the way, he is beaten, robbed and left in a ditch. 
 
Later, two men, one a psychiatrist, the other a sociologist, find the man lying in the ditch. They are appalled. They look at each other and exclaim, ?Heavens! The person who did this to this man needs our help!? 
 
Let’s rewrite this for jewelers: 
 
A man walks into a jewelry store. He asks for a brand name. He is the 500th person to ask for it in two years. The owner looks at his sales manager and together, they exclaim, ?Heavens, the people looking for that brand don’t understand the value of fine jewelry! They need our help understanding the nature of value!? 
 
THE TAKEAWAY: It’s simple. Stop believing that the world revolves around your set of values. The world stopped using that system a while ago.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular