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Zen Jeweler: Get Perspective

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Parables by Jeff MccandlessA man is walking to Samaria. On the way, he is beaten, robbed and left in a ditch. 
 
Later, two men, one a psychiatrist, the other a sociologist, find the man lying in the ditch. They are appalled. They look at each other and exclaim, ?Heavens! The person who did this to this man needs our help!? 
 
Let’s rewrite this for jewelers: 
 
A man walks into a jewelry store. He asks for a brand name. He is the 500th person to ask for it in two years. The owner looks at his sales manager and together, they exclaim, ?Heavens, the people looking for that brand don’t understand the value of fine jewelry! They need our help understanding the nature of value!? 
 
THE TAKEAWAY: It’s simple. Stop believing that the world revolves around your set of values. The world stopped using that system a while ago.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Zen Jeweler: Get Perspective

mm

Published

on

Parables by Jeff MccandlessA man is walking to Samaria. On the way, he is beaten, robbed and left in a ditch. 
 
Later, two men, one a psychiatrist, the other a sociologist, find the man lying in the ditch. They are appalled. They look at each other and exclaim, ?Heavens! The person who did this to this man needs our help!? 
 
Let’s rewrite this for jewelers: 
 
A man walks into a jewelry store. He asks for a brand name. He is the 500th person to ask for it in two years. The owner looks at his sales manager and together, they exclaim, ?Heavens, the people looking for that brand don’t understand the value of fine jewelry! They need our help understanding the nature of value!? 
 
THE TAKEAWAY: It’s simple. Stop believing that the world revolves around your set of values. The world stopped using that system a while ago.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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