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Zen Jeweler: Get Perspective

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Parables by Jeff MccandlessA man is walking to Samaria. On the way, he is beaten, robbed and left in a ditch. 
 
Later, two men, one a psychiatrist, the other a sociologist, find the man lying in the ditch. They are appalled. They look at each other and exclaim, ?Heavens! The person who did this to this man needs our help!? 
 
Let’s rewrite this for jewelers: 
 
A man walks into a jewelry store. He asks for a brand name. He is the 500th person to ask for it in two years. The owner looks at his sales manager and together, they exclaim, ?Heavens, the people looking for that brand don’t understand the value of fine jewelry! They need our help understanding the nature of value!? 
 
THE TAKEAWAY: It’s simple. Stop believing that the world revolves around your set of values. The world stopped using that system a while ago.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Zen Jeweler: Get Perspective

mm

Published

on

Parables by Jeff MccandlessA man is walking to Samaria. On the way, he is beaten, robbed and left in a ditch. 
 
Later, two men, one a psychiatrist, the other a sociologist, find the man lying in the ditch. They are appalled. They look at each other and exclaim, ?Heavens! The person who did this to this man needs our help!? 
 
Let’s rewrite this for jewelers: 
 
A man walks into a jewelry store. He asks for a brand name. He is the 500th person to ask for it in two years. The owner looks at his sales manager and together, they exclaim, ?Heavens, the people looking for that brand don’t understand the value of fine jewelry! They need our help understanding the nature of value!? 
 
THE TAKEAWAY: It’s simple. Stop believing that the world revolves around your set of values. The world stopped using that system a while ago.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular