Parables by Jeff MccandlessA man is walking to Samaria. On the way, he is beaten, robbed and left in a ditch.
Later, two men, one a psychiatrist, the other a sociologist, find the man lying in the ditch. They are appalled. They look at each other and exclaim, ?Heavens! The person who did this to this man needs our help!?
Let’s rewrite this for jewelers:
A man walks into a jewelry store. He asks for a brand name. He is the 500th person to ask for it in two years. The owner looks at his sales manager and together, they exclaim, ?Heavens, the people looking for that brand don’t understand the value of fine jewelry! They need our help understanding the nature of value!?
THE TAKEAWAY: It’s simple. Stop believing that the world revolves around your set of values. The world stopped using that system a while ago.
Wilkerson Testimonials
Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic
Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”
