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Zen Jeweler: Paying Doesn’t Provide Knowledge

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Parables by Jeff MccandlessPeople have difficulty learning  
anything unless they write a check to learn it.
 
 
And even then the lesson usually doesn’t hold power for long. 
 
Take Pilates. You pay for it, you finish the class, and you don’t ever do it at home. Wasted money. 
 
In business, you call in a consultant, you pay that person, you send that person home, and you put the new manual on the shelf with all the other old manuals that have said the same thing.  
 
So here’s the thing. There’s apparently satisfaction derived from paying to pretend to learn new things. But here’s something of value, for free.  
 
This needs to be remembered and implemented daily: It’s not the act of paying that provides knowledge, it’s the act of learning that provides knowledge. 
 
THE TAKEAWAY: Unless you can learn to learn again, put your checkbook away.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Zen Jeweler: Paying Doesn’t Provide Knowledge

mm

Published

on

Parables by Jeff MccandlessPeople have difficulty learning  
anything unless they write a check to learn it.
 
 
And even then the lesson usually doesn’t hold power for long. 
 
Take Pilates. You pay for it, you finish the class, and you don’t ever do it at home. Wasted money. 
 
In business, you call in a consultant, you pay that person, you send that person home, and you put the new manual on the shelf with all the other old manuals that have said the same thing.  
 
So here’s the thing. There’s apparently satisfaction derived from paying to pretend to learn new things. But here’s something of value, for free.  
 
This needs to be remembered and implemented daily: It’s not the act of paying that provides knowledge, it’s the act of learning that provides knowledge. 
 
THE TAKEAWAY: Unless you can learn to learn again, put your checkbook away.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular