Zen Jeweler: Paying Doesn’t Provide Knowledge

Published

16 years ago

July 2, 2008

INSTORE Staff

Parables by Jeff MccandlessPeople have difficulty learning
anything unless they write a check to learn it.

And even then the lesson usually doesn’t hold power for long.

Take Pilates. You pay for it, you finish the class, and you don’t ever do it at home. Wasted money.

In business, you call in a consultant, you pay that person, you send that person home, and you put the new manual on the shelf with all the other old manuals that have said the same thing.

So here’s the thing. There’s apparently satisfaction derived from paying to pretend to learn new things. But here’s something of value, for free.

This needs to be remembered and implemented daily: It’s not the act of paying that provides knowledge, it’s the act of learning that provides knowledge.

THE TAKEAWAY: Unless you can learn to learn again, put your checkbook away.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”