(PRESS RELEASE) CARY, N.C.— REEDS Jewelers celebrated the opening of its newest location in Cary’s premium Fenton shopping center with an exclusive media and VIP preview on December 10. The new 7,800-square-foot store at 201 Fenton Gateway Drive marks a major expansion for the family-owned luxury jeweler as it celebrates 80 years of excellence.
Media and local influencers gathered for an intimate first look at the stunning showroom, enjoying cocktails and hors d’oeuvres while experiencing REEDS’ signature hospitality and exploring the curated collection of fine jewelry and Swiss timepieces.
“Cary is an ideal home for REEDS’ continued growth,” said Genna Zimmer, vice president of REEDS Jewelers and granddaughter of founders Bill and Roberta Zimmer. “As the next generation of family leadership, I’m proud to see our brand expand in a community that shares our passion for quality, craftsmanship and connection. Fenton’s high-end, experience-driven environment is a perfect fit for REEDS, and we look forward to bringing customers the same expertise and personalized service that have defined us since 1946.”
A Landmark store is a modern retail concept by REEDS that reimagines the company’s founding values of personal service, lasting relationships, and luxury goods at competitive prices. The Cary Landmark store features a luxurious and welcoming atmosphere showcasing a wide range of fine jewelry and Swiss timepieces from brands including Rolex, Omega, Tudor, Breitling, TAG Heuer, David Yurman, Pandora, Roberto Coin, and more.
“After a decade of working with fine timepieces, I’ve learned that a watch is more than just a way to tell time — it’s about craftsmanship and personal story,” said Angel Aviles, store director at REEDS Jewelers. “At our new Fenton Landmark location, we share that same level of care and expertise across every category, from Swiss watches to bridal jewelry. That personal guidance makes the in-store experience one of a kind.”
If you were unable to attend the media preview and would like to schedule a VIP tour or interview with Genna Zimmer, please contact us to arrange a time.
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A ribbon-cutting and celebration for the public is planned for January 2026.
About REEDS Jewelers
Founded in 1946, REEDS Jewelers is a family-owned luxury jeweler specializing in fine jewelry and Swiss timepieces. With a commitment to excellence, personalized service, and community connection, REEDS has been a trusted name in luxury retail for nearly eight decades.
