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Cover Stories

19 Tips to Recession-Proof Your Jewelry Business

BEING A SMALL BUSINESS OWNER can necessitate looking foolish — such as when you tell your partners about your plan...

Cover Stories4 weeks ago
6 Jewelers Who Rolled the Dice on Big Changes and Reaped the Rewards
They knew that the biggest risk of all was to stay still.
Cover Stories2 months ago
Has the Jewelry Industry (Finally) Realized the Future is Female?
Many in the business are adjusting their mindset as women’s purchasing power explodes.
Cover Stories2 months ago
Female Jewelry Store Owners Are Finding Strength in Numbers
Female store owners find strength in numbers while bringing balance to the jewelry industry.
Cover Stories3 months ago
Close the Gap Between Knowing & Doing
There’s a chance you’ve stood here before: on the cusp of a new year, pledging to yourself that this time, things will be different. You’ll implement...
Best Stores4 months ago
All In The Family
At INSTORE, we often refer to family-owned jewelry stores as being the heart of the independent retail jewelry business. So, for our December issue, we’ve collected...
Best Stores4 months ago
Getting Along in the Family Business
Mark Tapper wasn’t sure, as a young man, whether he wanted to join the family business in Michigan. He was motivated to work on Wall Street,...
Big Survey5 months ago
The Big Survey of U.S. Jewelers 2019: The Basics
Don't miss the results of the biggest, most comprehensive annual survey of U.S. jewelers.
Cover Stories6 months ago
12 Imaginative Ways to Reach Today’s Fickle Holiday Customer
Ideas to make sure stressed out shoppers find your store ... and what they’re looking for.
Cover Stories6 months ago
10 Jewelry Display Mistakes to Avoid During the Holidays
Have you ever walked into a Target and it transports you directly into an idea or event to come? Take Memorial Day for example: baked beans,...
Cover Stories7 months ago
41 Surefire Ways to Make Your Bridal Business Stand Out
Experience. That’s the retail byword of the past few years. In no area of your business is experience more important than in the bridal category. Appropriately,...
Cover Stories11 months ago
THE INSTORE DESIGN AWARDS 2019 – Winners Announced!
Jewelry design is the lifeblood of our industry, and those on its forefront are constantly challenging the status quo, pushing boundaries in creativity and wowing jewelry...
Cover Stories12 months ago
3 Simple Ways a “Good-Better-Best” Display Can Make You More Money
The success of these pricing strategies has been proven beyond dispute.
Cover Stories12 months ago
E-Commerce for Everyone: Let Your Customers Buy Something Where & When They Want To
E-commerce has been vilified by many independent retail jewelers as an under-cutting, price-conscious evil entity intent on stealing hard-earned business from brick-and-mortar stores while ripping their...
Cover Stories12 months ago
12 Jewelry Innovators Proving That the Revolution is Happening Now
What’s the value of a good idea? In the rapidly changing landscape of jewelry retail, your good idea could revitalize your business, if you have the...
Cover Stories12 months ago
Virginia Jeweler Overcomes Heart Attack, Bankruptcy and Divorce in Personal Triumph
Jeweler David Nygaard recently won — then lost on a technicality — a city council seat, yet he remains upbeat about the future.
Cover Stories1 year ago
Failure 2.0: Learn More, Hurt Less
Why failing spectacularly can be the best thing that’s ever happened to your business.
Cover Stories1 year ago
20 Ways To Deliver Jaw-Dropping Customer Service in Your Jewelry Store
JEWELERS DELIVER CHRISTMAS GIFTS in blizzards without the convenience of sleigh and flying reindeer. They whip up custom orders faster than the speed of a laser....
Cover Stories1 year ago
How to Know When It’s Time to Go
Author Seth Godin says strategic quitting is the secret of successful organizations, while reactive quitting is the bane of those who strive and fail to get...
Cover Stories1 year ago
The 19 Contrarian Rules of Business
Don’t promise excellent service? Run annoying ads? Business leaders insist these counterintuitive principles work.

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