Small graphic elements have big impact.
Two jewelers tell of the jobs they’ve turned down.
Don’t neglect this important branding opportunity.
Every facade has a brand story to tell.
The future of the industry lies with the artists, she says.
Here’s how you can add value to shopping local through marketing.
See what more than 30 of our former honorees are doing today.
Check out our gallery of some of the country's furriest jewelry store staff!
National reports of damage are severe and widespread, but incomplete, according to the Jewelers Security Alliance.
He's looking to reinvent how his store reaches out to and connects with customers.
He describes the corporate business as "very cutthroat, very push-push".
"$20,000 seems like a lot of money ... until you open a jewelry store," she says.
Wisconsin jeweler intended his story to be inspirational, but has to admit that it was so hard he almost gave up at one point.
Retailer says of his new location: "This was my destiny, to be here and nothing was going to stop me.”
When designing your store, give the loo some love.
He's been ordered to spend two-and-half years behind bars.
He shows to up to do benchwork, see old friends and dispense goodwill.
Grand Seiko master travels from Japan for demonstration at Schwanke-Kasten Jewelers.
His final day was Nov. 7.
This Wisconsin store has a popular line of pendants shaped like area lakes.
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