It starts with thinking like a customer.
Here's an approach for striking the right balance.
"$20,000 seems like a lot of money ... until you open a jewelry store," she says.
It's better to embrace positivity.
No matter what your role in the industry, everybody can do something.
Do you have a formal system in place?
Her current project is marketing a gemstone that's "been buried under ice and snow for 3 billion years".
Hayley Sonntag and Jason A'alona talk about what motivates people to come into your store and why it's vital to build your online reputation.
GN DIAMOND’S Asaf Herskovitz and diamond sales trainer extraordinaire Shane Decker join forces to bring you an hour’s worth of some of the best diamond closing...
Here are a few ideas for connecting with people.
Cheaper is not always better.
Wilkerson Testimonials | Moyer Jewelers GOB Sales are Emotional — Here’s How to Stay on Track! When Moyer Jewelers of State College, PA, decided to close...
Jimmy and Doug share the 10 dumbest things they've seen happen in jewelry stores (including their own).
Kyle Bullock turns the tables on a fraudster.
Sometimes it pays to branch out.
Have some tissues ready.
There are ways to get back into a sales mindset.
Reminder for today: Jewelry means different things to different people.
This is not an area to pinch pennies.
At least a couple customers a week come in thinking it's a place to eat.