It will operate primarily as an online brand.
Ross-Simons has taken a majority stake.
It all started with a dream. (Story with video.)
It's among 15 entities being targeted for sanctions.
It's the largest diamond registered at the Crater of Diamonds since March 2017.
It will be the company's third location.
Another suspect is being sought.
He apparently used his advanced age and non-threatening demeanor to his advantage.
The video has 21 million views so far.
The effort involves 'the largest marketing investment in the company’s history.'
'Nobody would pick them up.'
It was created by Lakshikaa Jewels in Mumbai.
Dirty rings, for starters.
One of the suspects wore a cowboy hat.
He brings nearly 20 years of executive leadership experience.
Four suspects were arrested.
The trend has spread to New Jersey and Connecticut.
The line is 'centered on craftsmanship as the foundation of our company.'
He'll have to serve 4 years of probation.
The effort is part of a broader restructuring program.
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