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INSTORE Online Jewelry Week: Session Replays

WEBINARS: Catch daily desktop interviews and education sessions from jewelry's biggest virtual event.

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Day 1: June 1, 2020

1 PM EDT

Desktop Interview: Midas

INSTORE’s Becky Stone talks with May Samuel, VP of Merchandising and Design for MIDAS about the company’s latest jewelry collections.

 

2 PM EDT

Desktop Interview: Gemfind Digital Solutions

INSTORE’s Becky Stone talks with Alex Fetanat about the the state of the industry and the different services GemFind offers for retailers to leverage and grow their sales.

 

3 PM EDT

Desktop Interview: Goldman Kolber

INSTORE’s Becky Stone talks with David Steinhauer about the company’s jewelry and new product releases.

 

4 PM EDT

Desktop Interview: Jewelers Mutual

INSTORE’s Becky Stone talks with Craig Danforth and Adam Gerety about the company’s services.

 

5 PM EDT

Education Session: The Top 10 Display Mistakes Jewelers Are Making When Reopening for Business

Visual merchandising expert Larry Johnson of Larry Johnson Consulting Services has served the jewelry industry for many years. He shares his thoughts on what jewelers shouldn’t, and what they should, do when re-opening for business after the COVID-19 shutdown.

 

Day 2: June 2, 2020

1 PM EDT

Desktop Interview: TI SENTO – Milano

INSTORE’s Liz Kantner talks with Sarah Johnston of TI SENTO – Milano. Five things you need to know about TI SENTO – Milano — 1.) the brand is inspired by the exquisite elegance of Italian fashion; 2.) products are designed with passion, and finished with precision; 3.) items are beautifully interchangeable; 4.) it’s accessible elegance for a self-purchase or a gift 5.) it’s one of the fastest growing jewelry brands in the US with unparalleled retailer support.

 

2 PM EDT

Desktop Interview: Box Brokers Group

INSTORE’s Liz Kantner talks with Jim Porterfield of Box Brokers Group, to hear the latest about the company’s premier packaging and display options.

 

3 PM EDT

Desktop Interview: Podium

INSTORE’s Liz Kantner talks with Mike Dame, Retail Director of Sales for Podium.

 

4 PM EDT

Desktop Interview: INOX Men’s Jewelry

INSTORE’s Liz Kantner talks with Sebastian Velasquez, Brand Manager of INOX Men’s Jewelry.

 

5 PM EDT

Education Session: Unlocking the Doors Was Easy; Here’s How to Rebuild Your Business

Bob Phibbs, The Retail Doctor, discusses the challenges of the new post-pandemic retail paradigm and how to be successful in a brick-and-mortar store in a technology-driven world.

 

Day 3: June 3, 2020

1 PM EDT

Desktop Interview: Natural Diamond Council

INSTORE’s Trace Shelton talks with Kristina Buckley Kayel and David Kellie of the Natural Diamond Council about the new group’s plans.

 

2 PM EDT

Desktop Interview: RDI Presents Rare and Forever

INSTORE’s Becky Stone talks with Andrew Rickard, Vice President of Operations for RDI Diamonds. Are you frustrated by the current climate of bridal selling – online giants, inaccurate and inconsistent grading, difficult margins? Are you looking to grow your bridal business? If you answered “yes” to any of these questions, take a few moments to listen to Andrew and Becky discuss Rare & Forever Diamonds — an exciting new natural diamond brand being launched in the U.S. market by RDI Diamonds, Inc. in partnership with DeBeers Group Industry Services.

 

3 PM EDT

Desktop Interview: Évocateur

INSTORE’s Becky Stone talks with Barbara Innamorati President of Évocateur.

 

4 PM EDT

Desktop Interview: Diamond Banc

INSTORE’s Becky Stone talks with Mills Menser, Founder and President of Diamond Banc.

 

5 PM EDT

Education Session: Safe Repair Take-in Procedures in this New Normal and what Profit Opportunities It Brings

A discussion of the “new normal” in take-in procedures by David Geller of JewelerProfit with Jordan and TJ Sturm of Sturm Brothers’ Custom Design and Fine Jewelry & Sturm Brothers’ Custom Design and Fine Jewelry.

 

Day 4: June 4, 2020

1 PM EDT

Desktop Interview: Samuel B.

INSTORE’s Liz Kantner talks with Mathew Behnam, Vice President of Samuel B. about the company’s new product releases.

 

2 PM EDT

Desktop Interview: Fana Jewelry

INSTORE’s Liz Kantner talks with Vik Jain, co-owner of Fana about the latest products from his company.

 

3 PM EDT

Desktop Interview: Classic of New York

INSTORE’s Liz Kantner talks with Deisy Buestan of Classic of New York about the company’s jewelry.

 

4 PM EDT

Desktop Interview: Kelly Waters

INSTORE’s Liz Kantner talks with Ed Waters of Kelly Waters about the company’s latest products and initiatives.

 

5 PM EDT

Education Session: Brick and Live Stream – Staying Relevant in Our New Marketplace

The process of re-opening in the post-pandemic luxury marketplace is a lot bigger than just picking up where you left off. While dealing with everything from masks to sanitizers to plexiglass barriers, have you put much thought into training for yourself and your associates on how to actually SELL jewelry in this new world order? Those who have begun the re-entry process have already figured out that the first issue they have to deal with is the absence of ‘foot traffic’ – or the browsers that they could previously rely on for opportunities. How can you reclaim your footing when two separate playing fields (brick & mortar and online) have actually melded into one omnichannel marketplace? How can you best serve a consumer who has become even more informed and demanding than ever before? In this session, Kate Peterson talks about the importance of creating that first “browsing” opportunity via a live-stream appointment, as well as techniques for making outreach contacts, asking the right questions in the initial conversation and preparing for the “show”, as well as fundamental changes in the selling process that will help agile sales professionals adapt to evolving customer needs.

 

Day 5: June 5, 2020

1 PM EDT

Desktop Interview: Erica Courtney

INSTORE’s Becky Stone talks with Erica Courtney, Owner/Designer of Erica Courtney about her company’s latest products.

 

2 PM EDT

Desktop Interview: Joseph Asher – Side By Side Diamond Selling Solution

INSTORE’s Becky Stone talks with Mo Asher, President of Joseph Asher – Side By Side Diamond Selling Solution.

 

3 PM EDT

Desktop Interview: Chic Pistachio

INSTORE’s Liz Kantner talks with Alisa Bunger, US Vice President of Chic Pistachio. Chic Pistachio is changing the face of affordable luxury by presenting branded, quality fashion jewelry for women and men of all age ranges. In the discussion, Alisa showcases best sellers from all 4 brands including 14KT AURELIE GI, flagship line ANIA HAIE, high fashion looks for women in PERRI FOIA, and new sterling silver designs for men in EXCLIV.

 

4 PM EDT

Desktop Interview: Platinum Born

INSTORE’s Liz Kantner talks with Heidi Cook, Emily Kaiser and Diane Vunic about Platinum Born jewelry line. Platinum Born reimagines fine jewelry with the world’s most precious metal — platinum. The collection features platinum necklaces, earrings, and bracelets that are versatile, adjustable and transformative. Unlike other jewelry brands, Platinum Born provides diamond-like sparkle without any diamonds or other stones. The collection is meant to be worn and enjoyed every day. Suna Bros is the exclusive brand distributor in North America. Discover the rare brilliance of Platinum Born with retail prices ranging from $600 to $7,500.

 

5 PM EDT

Education Session: How to Merchandise and Raise Cash After Reopening Your Store

Sherry Smith of The Edge advises store owners about where to focus their efforts from a merchandising and cash perspective as they reopen their locations, including which categories to focus on, how much to buy, who to buy from (based on past sales) and where to focus any discounting efforts. Sherry uses data from the 1,100-plus users of The Edge point-of-sale technology and highlight reports that can help store owners to pinpoint problem areas, as well as areas of opportunity.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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