Hint: it wasn't the diamond she thought they had switched.
Millennial shoppers respond to education, privacy and transparency.
It happens to the best of us.
Kyle Bullock turns the tables on a fraudster.
Consider this a test of your knowledge of the Mohs scale.
INSTORE's cartoonist shares some thoughts on his favorite works.
And congratulations to our winner.
Well-made jewelry is more durable than some people think.
Julie Ettinger says the key to "cool" is passion.
Meet the real culprits.
A plate piled high with cookies can go a long way to remedying a false accusation.
Gene meets four-time NFL Pro Bowl leading rusher Ahman Green.
This green stone offers emerald-like beauty at a fraction of the price.
Curated collection appeals to self-purchasers.
He has a bit of a God complex.
His parting words were, 'My wife is going to kill me.'
Cullen had no interest in what this guy was offering.
He's bowled over by what he finds.
His employee's answers aren't adding up.