Gem Quiz

Y’all Should Come Down to Texas and Get Yourself a Real Gemstone

Not to cast shade on the Big D, but when it comes to alternative center stones, I’m hard to beat.

Published

2 years ago

April 8, 2024

INSTORE Staff

Y’all Should Come Down to Texas and Get Yourself a Real Gemstone

SOMETIMES HUMANS ARE hard to figure. Consider alternatives to traditional engagement rings: You could build a lab at great expense to crystalize carbon and produce gemstones that quickly lose their value. Or you could just come to Texas and buy me — natural, hard, and (with a little shot of radiation) dazzling — for basically a handful of dollars a carat.

Who am I?

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."