Shoppers watch as gems are transformed.
Marketing campaigns focus on custom design.
E-commerce website adds to universal appeal of log-cabin business.
Perks include luxury lounge and world travel.
Gesture generates goodwill.
Exhibitions add a layer of customer experience.
An open, airy store design eases threshold resistance.
Her travel-themed jewelry is a hit with tourists and locals alike.
Mitchum Jewelers takes interior design to the next level.
Retailers employ doors, signs, seating and clocks to make entryways unforgettable.
At INSTORE, we often refer to family-owned jewelry stores as being the heart of the independent retail jewelry business. So, for our December issue, we’ve collected...
Mark Tapper wasn’t sure, as a young man, whether he wanted to join the family business in Michigan. He was motivated to work on Wall Street,...
Unusual event infuses King Baby jewelry line launch with excitement.
Ohio store was once an airplane hangar.
Fairtrade Gold designation puts the focus on miners.
Hospitality crucial, no matter the size of your trunk show.
Creating an experience comes naturally.
Website and window displays create perfect curb appeal.
Bold, new store in Nashua embraces the future.
Social media played a big role in drawing 50 new customers.