And is there anything really wrong with hating on your rival up the street?
He says independent retailers are his favorites in the jewelry business.
And the start of the US Open is a chance to shine a light on your tennis bracelets.
Here’s how to offer benefits that the chains simply can’t.
Team up with vendors to create a special “billboard collection.”
Retailers are beginning to shift focus back to natural diamonds as a result.
Social media, marketing, and pesky customers/employees top the list.
Those that do rave about the friendships, discounts and other benefits.
And be ready to role-play with your fellow associates.
Here’s how to connect with the most educated group of shoppers the jewelry industry has ever seen.
It may be devoid of big calendar dates, but it does have an extra Saturday.
How would you solve this problem?
Throw away the scripts when it comes to your superstar sales associates.
We owe it to our clients to make sure they buy rings that will last, look great and can be resized.
It will also help you take time off and even retire.
Empower your team and engage your clients by following these tactics.
You’ll make more money and make your clients even happier.
Assemble “bridal bags” complete with wedding band certificate, jewelry cleaner, and a coupon.
Mark the invention of the lightbulb with — what else? — a bridal brainstorming session.
The pair shared pics of their megawatt smiles and closeups of Dellanno’s oval-cut diamond ring.
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