A formal loyalty program fosters future purchases and greater brand allegiance.
From personal stories to sharp business advice, this issue has everything you need to get through the holiday season.
Weather was mentioned most often, with politics/war and the economy close behind.
Two out of three surveyed jewelers said they did not.
Should the salesperson have let this client walk rather than setting the diamond?
What’s causing this slippery slope?
International Diamond Center prioritizes philanthropy, making a commitment to positively impact their community year-round.
Your net worth? Only the three digits to the left matter.
Maintain your good selling habits during the Christmas selling season.
The holidays are a great time to try to get an outside perspective of your store.
Move aged inventory after a year to increase cash flow and profits.
Craft messages that target a particular audience and the reasons they would buy.
The best time to hold a clearance sale? Our Brain Squad has some ideas.
Also, review 2023 positives and negatives with your team.
And for those love stories that don’t end happily ever after: some strategies to mark Divorce Day.
Google and other search engines are changing drastically; you may need to as well.
About 19% of all proposals take place in December.
These three approaches to client service can have a big impact on your sales.
It has been the most successful marketing strategy in the store’s 75-year history.
And what to do about a moonlighting employee using your subcontractor?