Cross-promoting boosts page views and leads to sales.
Customers crave transparency.
Customers crave transparency ... and these jewelers give it to them.
See what more than 30 of our former honorees are doing today.
Selling bridal today requires more than just a dedicated showcase.
The latest chapter in their 27 year love story was finding a dream location in Michigan’s Upper Peninsula.
He's doing this in lieu of a going-out-of-business sale.
More jewelers are showing their creativity in building customized experiences for engagement-ring shoppers.
Check out our gallery of some of the country's furriest jewelry store staff!
National reports of damage are severe and widespread, but incomplete, according to the Jewelers Security Alliance.
'I need to save my business, feed my kids, pay my mortgage.'
They’re engaging on a human level.
When designing your store, give the loo some love.
He wasn't exactly competent
State-of-the-art renovation brings customers and employees closer together.
There were more than 170 victims, authorities said. A judge in Michigan has sentenced jeweler Rick Bud Currie to prison for stealing jewelry and watches from customers....
Store greeters set shoppers at ease and serve as brand ambassadors.
Northern Michigan store reflects its environment with rustic elegance.
16 ways to win your employees' love without losing their respect.
Creative concepts drive the success of these mavericks.
INSTORE helps you become a better jeweler
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