Customers crave transparency ... and these jewelers give it to them.
Comfortable spaces can transform stressed clients into relaxed lounge lizards.
Selling bridal today requires more than just a dedicated showcase.
Here’s how to stay in touch with your best customers.
They’re engaging on a human level.
Shoppable websites, virtual custom design and free delivery create options.
Marketing campaigns focus on custom design.
Exhibitions add a layer of customer experience.
Retailers employ doors, signs, seating and clocks to make entryways unforgettable.
When designing your store, give the loo some love.
Make some merchandise accessible.
Personalize your website to drive more sales.
Use these direct mail pieces as inspiration to create your own attention-getting holiday promotions.
In touch with their inner elves, jewelers dress the part for fun and profit.
Store greeters set shoppers at ease and serve as brand ambassadors.
Six retailers who mesmerize passersby with window displays.
High-flying fixtures take center stage at these businesses.
Bridal areas that put the focus on customers' privacy, hospitality and experience.
Here's one advertising format that offers jewelry retailers larger-than-life bragging rights.
These jewelers tell a social-media story with personality and gorgeous images.