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Tip Sheet

How to Sell More “Spa Treatments” for Jewelry, and More Tips for September

Millennial shoppers respond to education, privacy and transparency.

Tip Sheet3 months ago
Saving the Boring Jobs for the Office, Watching TV with Purpose and More Tips for July
Plus, how to use questions to make yourself a better listener.
Tip Sheet3 months ago
Learning to Love PITA Customers and More Tips for June
When starting out, go bold and quirky (just not weird), and the secret to a perfect break.
Tip Sheet5 months ago
Make Sure You’re Part of Your Charitable Giving, And More Tips for May
You'll get to meet more people and feel better about your involvement.
Tip Sheet5 months ago
How to Become an Idea Machine, and More Tips for April
One tip involves a jeweler who allowed a client to pour his own gold.
Tip Sheet6 months ago
The Best Question to Ask Job Candidates and More Tips for March
Don't miss "the right-hand close."
Tip Sheet8 months ago
A Low-Tech Loyalty Program and More Tips for February
From bench training to personal expectations, this advice provides holistic assistance.
Tip Sheet8 months ago
The Negativity Board, Clients in Advertising and More Tips for January
Why don't you hold your opinions first and ask theirs?
Tip Sheet9 months ago
How to Make Icy Steps Safe, Bring In Competitors’ Clients and More Tips for December
The trick that worked in New Mexico.
Tip Sheet10 months ago
Try-It-On Parties, Blinky Ring Genius and More Tips for November
Whip up your customers' sense of anticipation with a "sneak preview" event.
Tip Sheet1 year ago
Pinterest Planning, Overcoming Cellphone Eye Fatigue and More Tips for June
See the Trees Reading off the flat screens of phone, tablets and desktops for hours on end causes field of vision to narrow. But there’s a...
Tip Sheet1 year ago
How to Make New Friends at a Trade Show and More Tips for May
Pressurized Selling Every store changes watch batteries. To go the next step, offer to check the piece’s water resistance. Last year, Henry’s Fine Jewelry in...
Tip Sheet1 year ago
Mother’s Day and Earth Day Marketing Advice and More Tips for April
Mother Love Now here’s an idea that would appeal to anyone who’s ever lifted a mop. In a recent year, Brinker’s Jewelry in Evansville, IN, offered...
Tip Sheet2 years ago
Here’s a Video Pre-Roll Test That You’re Gonna Want to See
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back,...
Tip Sheet2 years ago
Yes You CAN Create Word-of-Mouth with This Easy Trick – and More Tips from March
Making More Headspace A favorite app of our Smartwork Media editors is Headspace, which will guide you through a very modern approach to meditation. One of...
Tip Sheet2 years ago
Scratch-Card Discounts, Wedding Band Upgrade Offers and More Ways to Bring In Business in This Month’s Tip Sheet
A good job interview idea from Selling Power magazine is to have a little accident. Tip over a trashcan or spill a cup of coffee on...
Tip Sheet2 years ago
How to Avoid Bugging Your Best Clients, What to Do If A Competitor Is Trying to Poach A Staffer, and More Tips for This Month
How can I ensure a prospective custom client doesn’t steal my ideas? For many jewelers, CAD has changed the game and they don’t release any designs...
Tip Sheet2 years ago
One Big Twist to Get More From Your New Year’s Resolutions … and More January Tips
For 2018, try a twist on your usual new year resolution: Vow to stop doing something worthwhile, but that, if you’re honest, you don’t have time...
Tip Sheet2 years ago
The Best Tips of 2017
There’s no qualitative way to grade tips. What works at one store, may prove ineffective at another. What represents a fresh approach in one market, may...
Tip Sheet2 years ago
Celebrate Your Boys in Blue … and More December Tips
Jewelers couldn’t operate without the wider protection offered by police officers. In recognition of this, Woolard’s Custom Jewelers in Burleson, TX, replaces officers’ watch batteries for...

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