Tip Sheet Archives - InstoreMag.com

Tip Sheet

How to Make Icy Steps Safe, Bring In Competitors’ Clients and More Tips for December

The trick that worked in New Mexico.

Tip Sheet4 weeks ago
Try-It-On Parties, Blinky Ring Genius and More Tips for November
Whip up your customers' sense of anticipation with a "sneak preview" event.
Tip Sheet7 months ago
Pinterest Planning, Overcoming Cellphone Eye Fatigue and More Tips for June
See the Trees Reading off the flat screens of phone, tablets and desktops for hours on end causes field of vision to narrow. But there’s a...
Tip Sheet8 months ago
How to Make New Friends at a Trade Show and More Tips for May
Pressurized Selling Every store changes watch batteries. To go the next step, offer to check the piece’s water resistance. Last year, Henry’s Fine Jewelry in...
Tip Sheet9 months ago
Mother’s Day and Earth Day Marketing Advice and More Tips for April
Mother Love Now here’s an idea that would appeal to anyone who’s ever lifted a mop. In a recent year, Brinker’s Jewelry in Evansville, IN, offered...
Tip Sheet9 months ago
Here’s a Video Pre-Roll Test That You’re Gonna Want to See
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back,...
Tip Sheet10 months ago
Yes You CAN Create Word-of-Mouth with This Easy Trick – and More Tips from March
Making More Headspace A favorite app of our Smartwork Media editors is Headspace, which will guide you through a very modern approach to meditation. One of...
Tip Sheet11 months ago
Scratch-Card Discounts, Wedding Band Upgrade Offers and More Ways to Bring In Business in This Month’s Tip Sheet
A good job interview idea from Selling Power magazine is to have a little accident. Tip over a trashcan or spill a cup of coffee on...
Tip Sheet11 months ago
How to Avoid Bugging Your Best Clients, What to Do If A Competitor Is Trying to Poach A Staffer, and More Tips for This Month
How can I ensure a prospective custom client doesn’t steal my ideas? For many jewelers, CAD has changed the game and they don’t release any designs...
Tip Sheet12 months ago
One Big Twist to Get More From Your New Year’s Resolutions … and More January Tips
For 2018, try a twist on your usual new year resolution: Vow to stop doing something worthwhile, but that, if you’re honest, you don’t have time...
Tip Sheet12 months ago
The Best Tips of 2017
There’s no qualitative way to grade tips. What works at one store, may prove ineffective at another. What represents a fresh approach in one market, may...
Tip Sheet1 year ago
Celebrate Your Boys in Blue … and More December Tips
Jewelers couldn’t operate without the wider protection offered by police officers. In recognition of this, Woolard’s Custom Jewelers in Burleson, TX, replaces officers’ watch batteries for...
Tip Sheet1 year ago
Missouri Store Shows How to Bring Holiday Excitement … and More November Tips
Missouri Store Brings Back the Holiday Excitement Who doesn’t want to be a kid again enjoying the excitement of wondering what lies under the Christmas tree?...
Tip Sheet1 year ago
Fill Those Candy Jars Right … and More Tips for October
Get Ready for Halloween Are your candy jars fully stocked and ready for Halloween (or just about any time of year there might be kids in...
Tip Sheet1 year ago
Celebrate the Couples You Help Marry … and More Bridal Tips for September
Graphic from the home page of Giganti & Giganti Fine Jewelry. The website of Giganti & Giganti Fine Jewelry has a feature that many other jewelers...
Tip Sheet1 year ago
A Fit Place to Meet Potential New Customers … and More Tips for July
To our growing list of unlikely places to meet potential customers, Phillip Bosen of Bosen Associates recommends your local CrossFit class. He cites the following three...
Tip Sheet2 years ago
Making Your Business Instagram-Friendly and More Tips for June
A press release from Simon G called the brand’s booth at the SXSW Create & Cultivate event the “hottest stop at the conference.” The booth was...
Tip Sheet2 years ago
Try This Test to Determine the Strength of Your Store Identity … and More Tips for May
Mentally Kidnap a Client Here’s a powerful way to determine the strength of your store identity, says merchandising guru Andrea Hill. If you kidnapped a client,...
Tip Sheet2 years ago
Liven Up Your Big Presentation With a Naked Pic and More Tips for April
Add Some “Oops!” Doing a PowerPoint or other computer presentation for a custom design client? Break the ice by “accidentally” dropping an incorrect slide into your...
Tip Sheet2 years ago
Get Your Security Guard Smiling and More Tips for March
The most important smile in your store might be outside of your store. Most security guards look bored and unwelcoming. That makes customers expect more of...

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Tip Sheet

How to Make Icy Steps Safe, Bring In Competitors’ Clients and More Tips for December

Try-It-On Parties, Blinky Ring Genius and More Tips for November

Pinterest Planning, Overcoming Cellphone Eye Fatigue and More Tips for June

How to Make New Friends at a Trade Show and More Tips for May

Mother’s Day and Earth Day Marketing Advice and More Tips for April

Here’s a Video Pre-Roll Test That You’re Gonna Want to See

Yes You CAN Create Word-of-Mouth with This Easy Trick – and More Tips from March

Scratch-Card Discounts, Wedding Band Upgrade Offers and More Ways to Bring In Business in This Month’s Tip Sheet

How to Avoid Bugging Your Best Clients, What to Do If A Competitor Is Trying to Poach A Staffer, and More Tips for This Month

One Big Twist to Get More From Your New Year’s Resolutions … and More January Tips

The Best Tips of 2017

Celebrate Your Boys in Blue … and More December Tips

Missouri Store Shows How to Bring Holiday Excitement … and More November Tips

Fill Those Candy Jars Right … and More Tips for October

Celebrate the Couples You Help Marry … and More Bridal Tips for September

A Fit Place to Meet Potential New Customers … and More Tips for July

Making Your Business Instagram-Friendly and More Tips for June

Try This Test to Determine the Strength of Your Store Identity … and More Tips for May

Liven Up Your Big Presentation With a Naked Pic and More Tips for April

Get Your Security Guard Smiling and More Tips for March

Canadian Jewelers Association Initiates Management Transition

Video: Gene the Jeweler Shares His Appalling Views on Customer Service

FedEx Worker Pawned $36,000 of Jewelry Instead of Delivering It, Police Say

166-Year-Old Jewelry Store Closes Its Doors

De Beers to Expand Lab-Grown Diamond Line

Retail Jewelry Giant’s Customer Data Was Exposed in Leak

Video: Gene the Jeweler Shares His Appalling Views on Customer Service

Podcast Highlight: He Took On a Challenging Custom Job … and Now Wonders How to Finish It

Podcast: JimmyCast Takes on the Paradigm Shift in Jewelry Store Marketing