Matthew Gross finds a need and a niche in San Miguel de Allende.
Secondary timepiece market holds untapped potential.
Video library supplements weekly meetings.
Store owners generate excitement with Aurelie Gi events.
Staff, customers and landlords support decision to close on Sundays.
Event included an engagement-ring giveaway.
Marci Bailey’s venture puts personal spin on virtual selling.
Team brainstorms to reach out to all segments of community.
How creative ideas turn into inspired events.
Three-wheeled “Carat Cart” attracts attention.
Christopher Duquet finds joy in creative challenges.
It’s part of a national marketing plan.
Both store and product share a wow factor.
Heller Jewelers cultivates collectors in store and virtually.
Emerging tech meets brand licensing.
Sale of artwork benefits Black in Jewelry Coalition.
Each piece is tied to a story.
Working with social-media influencers brings myriad opportunities.
$500 toward redesigns is key to success of auction packages.
Cross-promoting boosts page views and leads to sales.
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