Connect with us



Missed the live event March 30-31, 2021?
No worries. Register to access the replays!

INSTORE brings you the first INSTORE LIVE, a virtual event geared to help jewelry retailers polish their online skills including website and e-commerce development, social media basics and more.

This two-day event, hosted by INSTORE’s editorial team, will include eight action-packed sessions with presentations from retailers who have aced the online game and experts who will share best practices and the simple steps retailers need to take now to improve their online presence.

The lineup of sessions is still under development. See our schedule below, and check back for updates.

Cost to access the replays, available through March 2022 is $79 and includes downloadable versions of Scott Ginsberg’s book, THE STICKY BRAND, as well as our exclusive event guide, which contains the best tips from each session and several stories from INSTORE to help you crush it online.

Register to catch the replays!

Don’t miss this chance to crush it online in 2021 … and beyond!

Stay up to date on the latest INSTORE LIVE news at

INSTORE Live 2021
Let more people enjoy luxury.
Frederique Constant was founded in 1988 by Peter and Aletta Stas with a mission to offer timepieces to a broad selection of appreciative enthusiasts who want to enjoy Swiss high-quality classical watches at accessible prices.
INSTORE Live 2021
Instappraise is a jewelry appraisal creation and management platform for all professionals of the jewelry industry, including retail jewelers and independent appraisers. Instappraise’s innovative solution makes it fast, easy, and pain-free for you and your team to create professional, highly detailed appraisal documents your customers will love and trust.
INSTORE Live 2021
Clientbook is a mobile app that facilitates easy clienteling by high-ticket retail sales associates. By using Clientbook, retailers gain visibility and control over the customer experience, resulting in more store visits, better sales conversion rates, and higher average dollar sales. With Clientbook you can turn every customer into a client.


Check out our current lineup of sessions and speakers to help you learn How to Crush It Online:


  • KEYNOTE: The Sticky Brand: Strategies on Earning Attention, Building Leverage and Growing a Business that Doesn’t Go Away
    Gain an “outside of the jewelry box” perspective on small business. Scott Ginsberg will reveal actionable strategies and tactics to help your store use innovative digital opportunities to capitalize on your strengths. Walk away confident on how to make your jewelry brand not only sparkle, but stick.
    Presenter: Scott Ginsberg, author of The Sticky Brand, founder of Prolific, The World’s First Personal Creativity Management Software, and famous for wearing a nametag every day for 20-plus years.

    INSTORE Live 2021


  • How to Build the Ultimate Website
    When the pandemic hit last year, many jewelry store owners scrambled to improve their websites. But our panelists had already seen success online and have only continued to build on that. They’ll tell you what they’ve learned about what works and what doesn’t, including chat functions, e-newsletter sign-ups, what to highlight on your homepage, e-commerce and more.
    Panelist: Debbie Klein, owner, Art + Soul; Chae Carter, president, Carter’s Jewelry of Petal; Kati Magana, marketing director, Saxon’s Fine JewelersModerator: Elle Hill, founder, Hill & Co.

    INSTORE Live 2021 INSTORE Live 2021 INSTORE Live 2021 INSTORE Live 2021

  • How to Convert Browsers into Buyers
    So you’ve got web traffic … what now? How do you get those browsers to buy? Kathleen Cutler will teach you how to create conversations and communication points with customers no matter where they find you online, as well as the best ways to show off your product online. She will also discuss how to make the most out of your top existing clients and how to close sales and build relationships virtually.
    Presenter: Kathleen Cutler, profit expert for high-end jewelry brands

    INSTORE Live 2021

  • How to Master SEO and What to Know About Retargeting
    For many jewelers, understanding SEO (or search engine optimization) might as well be speaking Greek. Andrea Hill makes this topic easy to understand and will tell you where your priorities should be, including how to optimize your website for on-page SEO results before investing in paid traffic, as well as how Google’s latest methodology should affect your strategy. She will also address recent changes in retargeting and how you can use this technology to stay in touch with “hot” leads.
    Presenter: Andrea Hill, founder, Hill Management Group

    INSTORE Live 2021

  • How to Sell Jewelry on Instagram
    No one is better at showing off the beauty of jewelry on Instagram than Katerina Perez, which is why she currently has 341,000 followers on that platform. She will delve into the selling opportunities presented by Instagram, including managing content, case studies and the psychology of customer behavior on the platform.
    Presenter: Katerina Perez, creator,

    INSTORE Live 2021

  • How to Crush It on Social Media (panel)
    Most jewelry stores have a Facebook page, but don’t know how to use it to build sales. Our panelists will reveal innovative ways to connect with fans and your local community on Facebook and Instagram, including how to communicate your vision to your staff and enlist their help in managing your social media. Most importantly, they’ll explain how they’ve used social media to increase client engagement and, ultimately, sales.
    Panelists: John Carter, owner, Jack Lewis Jewelers; William Jones, vice president of operations, Sissy’s Log Cabin; Rhett Outten, co-owner, Croghan’s Jewel Box.
    Moderator: Trace Shelton, editor-in-chief, INSTORE

    INSTORE Live 2021 INSTORE Live 2021 INSTORE Live 2021 INSTORE Live 2021

  • How to Hire and Train Employees for the Digital Age
    We all know that digital marketing has changed how businesses market themselves … but what about how this technology should be changing the jewelry salesperson? Any agency you work with will need various assets to help them do their job more effectively. Shane O’Neill will discuss how taking a fresh approach to hiring/training staff and identifying their intangible traits that can help create more curated content and manage online assets, such as the store website and product photography.
    Presenter: Shane O’Neill, vice president, Fruchtman Marketing

    INSTORE Live 2021

  • How to Build and Manage Your Online Reviews
    Online reviews are word-of-mouth in the digital age. Our panelists of store owners will discuss how they cultivate strong reviews, how to answer complaints online, and how to leverage the power of reviews in the best possible way.
    Panelists: Jennifer Farnes, owner, Revolution Jewelry Works; Holly McHone, owner, Holly McHone Jewelers; Tom Duma, owner, Thom Duma Jewelers
    Moderator: Trace Shelton, editor-in-chief, INSTORE

    INSTORE Live 2021 INSTORE Live 2021 INSTORE Live 2021 INSTORE Live 2021