Here's how to make closing sales easier, says Shane Decker.
Rather than creating an average experience, consider what an 11-star experience would look like.
These are services that they simply can't offer ... but you can.
It's about managing your inventory and marketing correctly.
These are the three main factors to consider when taking on debt.
Stop reaching for perfection, and go for improvement instead.
Pink diamonds outpaced blue and yellow diamonds, research shows.
Start with a welcoming attitude and a full-length mirror.
Romance the item and the reason they came in, and you’ll close more sales.
If you understand how your marketing is working for you, it’s much easier to make good decisions.
Read some insights of particular note to those of us in the jewelry business.
Building an online presence is a must.
Consider what makes e-commerce great and integrate those ideas.
It begins by focusing your advertising on ideas rather than products.
It starts with getting the groom-to-be involved.
Here's how it can change yours too.
Charging more to every customer helps pay for damages that your store covers.
Let's talk about the elephant in the room.
The Women’s Jewelry Association empowers women to lead and succeed.
Serving your online clients requires a human touch.