The “Estrela de Fura” was unveiled by Fura Gems.
It was an exciting month to be the INSTORE EIC.
From rewarding existing customers to how (and where) to raise prices, here’s how to manage your marketing right now.
Lower prices should attract more young subscribers.
Economic warning signs mean it’s time to prepare for a recession. Here are four ways to start.
If you don’t encourage them to make the purchase together, you’re doing them a disservice.
From average sale to add-ons, managers need to push salespeople to peak performance.
In the lead-in to the holidays, it’s all about inventory and marketing.
If you would raise your inventory prices because of inflation, why wouldn’t you raise the repair prices for the same reason?
Remember, you only get one chance to make an impact each holiday season.
The well worn coins were dated from 1610 to 1727.
WHEN IT COMES to getting more local traffic to your jewelry store, Google Maps is an invaluable marketing tool. Not only does it help local customers...
ARE YOU LOOKING for new ways to get local foot traffic into your jewelry store? Geofencing could be an excellent way to attract customers and heighten...
Here’s how to adjust to the “new normal” of jewelry retailing.
Independent jewelry retailers grow in “coolness” every year.
Not only are they highly targeted, but you can measure the results … and pay for only what you get.
Melinda Wallace and Eric Armentor are honored.
Pearls found in clams are classified as non-nacreous and have a porcelain-like appearance.
“I hit submit and waited,” she writes.
It can help you close customers more quickly while also raising your margins.
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