If you’re thinking of SEO as a way to avoid paying for ads, you might have a long road ahead...
The center stone is a diamond of 8 to 10 carats.
No online experience can compare to what these stores offer clients.
Simon and Laurie Watt brought treasures to small Kentucky town.
People are looking for real human connection.
It will show you where your sales staff needs training.
It's more important than ever in light of COVID-19.
And how to make sure you're not annoying Google (and dropping down the search rankings).
Develop a standout online presence.
A solid foundation to reach both old and new clients needs these three supports.
He sold 2 crystals weighing a combined 75,000 carats.
INSTORE editor-in-chief previews the June issue and Online Jewelry Week.
Cultured Pearl Association of America offers free education.
Reps must become specialized inventory, sales and marketing consultants.
This isn't an area to skimp on.
As the US slowly reopens, industry relationships are more important than ever.
They're not difficult; you just have to be intentional.
And why discounting may actually lead to more problems in certain scenarios.
A streamlined experience will result in sales, but maybe not in the online shopping cart.
Make it personal!