He's looking to reinvent how his store reaches out to and connects with customers.
He describes the corporate business as "very cutthroat, very push-push".
In this jeweler-specific version, one section remains reassuringly the same.
'I wanted a free, open forum where everybody could say whatever they want, whenever they want.'
As soon as she took her first GIA gemstone identification course, she knew what she wanted to do with her life.
She lost her boyfriend in a terrible accident. But she found meaning in the act of making jewelry.
Jimmy talks with Dave and Spencer Mink of TraxSales.
Honestly help your clients to determine what looks good ... and what doesn't.
He calls social media "the great equalizer" for small businesses.
"$20,000 seems like a lot of money ... until you open a jewelry store," she says.
No matter what your role in the industry, everybody can do something.
Her current project is marketing a gemstone that's "been buried under ice and snow for 3 billion years".
Jimmy and Doug share the 10 dumbest things they've seen happen in jewelry stores (including their own).
Have some tissues ready.
Reminder for today: Jewelry means different things to different people.
At least a couple customers a week come in thinking it's a place to eat.
Retailer says of his new location: "This was my destiny, to be here and nothing was going to stop me.”
Writing the check for that new training service is just the beginning of the improvement process.
A simple education in the 4 C's would have told the thief that this was a bad idea.
It's a tumultuous story. It's also a pretty common one.