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Podcast: New Jewelry Store Owner Wilson Lin on Why He’s Opening This Year, of All Years

Meet a business person who loves metals and gemstones so much he felt he needed to open in the face of a historic health crisis.

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THIS MONTH, JimmyCast brings you a story of optimism — of a business person who loved metals and gemstones so much he felt he needed to open his own jewelry business this year, even in the face of a historic health crisis.

In the episode, host Jimmy DeGroot and co-host Doug Meadows of David Douglas Diamonds in Marietta, GA chat with Wilson Lin, a 33-year-old whose family immigrated from China to Nebraska when he was in his teens.

After graduating school, Wilson, a non-smoker and non-drinker, decided he had little interest in the family business of liquor and spirits. Instead, he found his passion in working with metals and gemstones.

With no history in the jewelry business, getting his foot in the door was difficult for Wilson. He applied and was rejected 13 times for jewelry store positions, before finally getting a job as a bench jeweler’s apprentice at the 14th location — A.T. Thomas in Lincoln, NE. He later worked as a manager at a Zale’s location.

Now, however, Wilson taking the biggest step of all — launching his own business, with an opening target of September 1.

He talks with Jimmy and Doug about how and why he decided to launch right now, his intended product and service range, as well as other details on how he financed his business and selected a location.

Plus, Wilson also discusses the Facebook group he formed for jewelers in a similar position to his, called “First Generation Jewelers”, which now has close to 900 members. (Sign up for the group here.)

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Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

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