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Podcast: New Jewelry Store Owner Wilson Lin on Why He’s Opening This Year, of All Years

Meet a business person who loves metals and gemstones so much he felt he needed to open in the face of a historic health crisis.

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THIS MONTH, JimmyCast brings you a story of optimism — of a business person who loved metals and gemstones so much he felt he needed to open his own jewelry business this year, even in the face of a historic health crisis.

In the episode, host Jimmy DeGroot and co-host Doug Meadows of David Douglas Diamonds in Marietta, GA chat with Wilson Lin, a 33-year-old whose family immigrated from China to Nebraska when he was in his teens.

After graduating school, Wilson, a non-smoker and non-drinker, decided he had little interest in the family business of liquor and spirits. Instead, he found his passion in working with metals and gemstones.

With no history in the jewelry business, getting his foot in the door was difficult for Wilson. He applied and was rejected 13 times for jewelry store positions, before finally getting a job as a bench jeweler’s apprentice at the 14th location — A.T. Thomas in Lincoln, NE. He later worked as a manager at a Zale’s location.

Now, however, Wilson taking the biggest step of all — launching his own business, with an opening target of September 1.

He talks with Jimmy and Doug about how and why he decided to launch right now, his intended product and service range, as well as other details on how he financed his business and selected a location.

Plus, Wilson also discusses the Facebook group he formed for jewelers in a similar position to his, called “First Generation Jewelers”, which now has close to 900 members. (Sign up for the group here.)

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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