He says 'it’s not about how much you sell; it’s how much you make in profits.'
Meet a business person who loves metals and gemstones so much he felt he needed to open in the face of a historic health crisis.
He's looking to reinvent how his store reaches out to and connects with customers.
He describes the corporate business as "very cutthroat, very push-push".
Founder says: "If that's not a success, I don't know what success is."
It's an old habit that many jewelers are having a hard time giving up.
'I wanted a free, open forum where everybody could say whatever they want, whenever they want.'
Jimmy talks with Dave and Spencer Mink of TraxSales.
"$20,000 seems like a lot of money ... until you open a jewelry store," she says.
Jimmy and Doug share the 10 dumbest things they've seen happen in jewelry stores (including their own).
Writing the check for that new training service is just the beginning of the improvement process.
It's a tumultuous story. It's also a pretty common one.
Jimmy and Doug talk with Joy Janssen of e-commerce oriented family retailer Eco Diamond.
The weird twist: They're often the top producer in the store.
The key ingredients are right culture, right incentives and right training.
Meet a Lockport, NY, jeweler whose fun, casual approach makes his store approachable.
The key is to start with 'Why?'
Or would you rather be their permanent baby-sitter?
What do you do when what used to work isn't working anymore?
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