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Podcast: Jason Druxman Discusses Differences of Corporate and Independent Jewelry Stores

He describes the corporate business as “very cutthroat, very push-push”.

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THIS MONTH on JimmyCast, host Jimmy DeGroot welcomes a guest he knows quite well.

In fact, they know each other so well that they can complete each other’s …

“… sandwiches?” suggests Jason Druxman, co-owner of Avenue Jewelers in Appleton, WI.

Druxman has been in the jewelry business for over 30 years — “which is impossible,” he jokes, “because I’m only 36.” Before taking over Avenue Jewelers (where he worked with DeGroot), the fourth-generation jeweler spent much of his early career in corporate settings — working for Sterling Jewelers’ sub-brands.

In the podcast (11:50), he discusses pros and cons of working in a corporate jewelry environment versus an independent one.

Druxman describes the corporate business as “very cutthroat, very push-push” but admits he enjoyed it, especially as a young man with an instinct for competitiveness. “It was awesome for me,” says the jeweler, “because I could measure myself against these other thousand stores.”

How does independent life compare? As his current business title on his LinkedIn profile and business card (“The Diamond Stud”) indicates, Druxman’s working life is definitely not as stuff and regimented as it use to be.

Hear more pros and cons in the latest JimmyCast.

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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