Plus an interesting new take on pearls from Mastoloni.
He's rewarded by customers with trays of cookies.
These retailers, all members of INSTORE’s Brain Squad, share their thoughts on the 2019 holiday selling season.
Wilkerson Testimonials | B Alsohns Jewelers A Packed Store Like the Day Before Christmas? Wilkerson Makes It Happen Deb Schulman says once she and her husband,...
The Jewelry Retailer’s Ultimate Marketing Guide Part four of a special 5-part blog series for jewelry retailers, aimed at helping you utilize online marketing to increase...
People who listen to them give them their attention in a way that they don’t to other mediums.
Wilkerson Testimonials | Victoria’s Fine Jewelry You’ve Got Enough to Worry About. Leave the Details to Wilkerson. For Susan Fotos of Higashi Fine Jewelry in Lemoyne,...
Mitchum Jewelers takes interior design to the next level.
Beth Bernstein brings you the highlights, ranging from standout necklaces to close-to-the-ear and long earrings and a surprise jewel here and there.
Cool stores encourage customers to hang out, says owner Brett Weiler.
It's 2020, so make sure your vision is clear.
Show potential customers what it's like to do business with you.
Our editor-in-chief's favorite strategy to move from knowing to doing is "ready-fire-aim."
Take full advantage of every minute to make your sales team better.
Pandora led the way.
Be sure your staff are prepared both mentally and physically.
It's an old habit that many jewelers are having a hard time giving up.
This jewelry is sure to make waves.
These three tips can help drive more traffic to your website.
Go the extra mile for your client if you want to see them again.
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