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Here’s Your Chance to Join INSTORE’s Monthly Survey Panel, the Brain Squad!

It's only four minutes a month, and yet it provides so much to members.

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The Brain Squad is INSTORE’s monthly survey panel, made up of owners and top managers of jewelry retail businesses across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout INSTORE.

ABOVE: Long-time Brain Squad member Chris Snowden sports his INSTORE T-shirt while doing cleanup after flooding in his store in Wilmington, NC in October 2018.

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FREQUENTLY ASKED QUESTIONS

How long will it take to respond to surveys?

If you thoughtfully answer every question, a survey can take four to 10 minutes to fill out. If you answer only multiple-choice questions, you could be finished in 60 seconds or less.


What kind of questions are on the surveys?

Questions cover month-to-month business and product trends, plus big-picture strategy and policy issues. In a single survey, you might be asked for your fastest-selling jewelry lines, methods you use to motivate and energize your team, and your wildest dinner-table stories about your business.

See a sample of a recent Brain Squad survey here.


Will my information remain anonymous?

Individual responses remain anonymous on multiple-choice questions. Text-based questions are frequently published along with your identifying information in INSTORE. While you are allowed to request that your response to an individual question remain anonymous, the best strategy is — if you don’t want it published in print or online, don’t share it.


So what’s in it for me?

Valuable data no one else has. Each time you complete a Brain Squad survey, you can see all responses from your fellow panelists (without identifying information included). You’ll get tons of useful ideas, many of which INSTORE doesn’t have space to publish.

The thrill of seeing your name in print. And, if we include you in one of our feature departments, also your face, your staff and your business. Not to mention, as a Brain Squad member, you’ll be heard loud and clear by INSTORE editors on the issues that matter most to you.

A better INSTORE, hence a better jewelry industry. Each edition of our magazine relies heavily on Brain Squad content. Which means each new person who contributes makes INSTORE a better, more useful resource for all jewelry retailers.

Plus, a really cool t-shirt. Once you answer your first Brain Squad survey, we’ll send you a free t-shirt. Wear it proudly as a sporty symbol of your jewelry nerd-hood. See a few samples below.

JOIN NOW!

BRAIN SQUAD T-SHIRT GALLERY (3 IMAGES)

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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